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The Dotcom Survival Guide from Creative Good was published in 2000 but is still relevant and revealing. The 103 pages report shows how dotcom’s can survive by focusing on the customer experience, make it easy for customers to find and buy products, merchandise more effectively, and measure and improve the conversion rate.
The report includes reviews of thirty-one dotcom features, teaching by example the good and bad ways of creating the customer experience. Here you’ll find good and bad examples of registration, merchandising, navigation, labeling, product comparison, size charts, search, shopping charts, checkouts, and fulfillment.
It also has a case study describing how Creative Good doubled a client’s revenue by improving the customer experience.
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