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A follow-up on an analysis of e-commerce sites conducted by the NN/g has shown that over the last 1.5 year, the average compliance with the NN/g Guidelines for E-commerce Sites has increased by 4%.
NN/g also found that non-US e-commerce sites are lagging behind. A sampling of six non-US e-commerce sites followed only 40% of the guidelines – compared to a 49% score for the U.S. sites. Taking the current rate of usability improvements into account, non-US sites are about three years behind the U.S. on usability.
According to Jakob Nielsen the reason for this lag might be that the U.S. has a grater maturity in terms of management’s emphasis on usability and that U.S. websites have a larger customer base and thus more resources for improving usability.
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