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The nature of online privacy concerns
Since people have a tendency to produce their own version of companiesí motivation for collection data online, itís important to have up-front and straightforward explanations about the things that users are concerned about. A survey by AT&T; has studied the nature of online privacy concerns.

Some interesting findings:
- 11% said that they feel comfortable providing their phone number, while 76% usually feel comfortable providing their email
- 54% were usually comfortable providing their full name
- The top reason for not filling out online forms was that information on how data is going to be used is not provided (96%) - less important was it whether a web site has a private policy (49%) or a privacy seal of approval (39%)
- A number of respondents were skeptic about whether sites actually follow their privacy policies, suggesting that they were unaware that seals can help provide assurance that policies are followed
- 52% were concerned about web cookies

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