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According to Kristoffer Bohmann all subscription notifications should include two design elements to make unsubscription easy:
- The e-mail that the user subscribed with
- A link to a permanent web page where the user can unsubscribe through a form
Including the e-mail makes it easy for people with more e-mails to remember which one they used to subscribe. Including a link to a web page makes it easy for less experienced users to unsubscribe and makes it possible to unsubscribe without having access to the e-mail the user subscribed with.
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If you want to link to an e-mail address write "mailto:"
instead of "http://" in the address field (e.g.
mailto:henrik.olsen@guuui.com)
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