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1

7 myths about paper prototyping

David Travis addresses seven objections to paper prototyping:

- Yes, you can draw!

- No, wireframes are not paper prototypes

- No, sketches on whiteboards are not prototypes

- Yes, paper prototypes are just as fast and flexible as digital ones

- Yes, you can do reliable usability testing with paper prototypes

- Yes, it looks unprofessional. But it isn't

- Yes, you can simulate interactivity.

Links:

  • 7 myths about paper prototyping Open link in new window

Henrik Olsen - March 25, 2019

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See also: Prototyping and wireframing (120) 


 

2

Top usability findings 2010

Jeff Sauro has complied a list of top 10 research-based usability findings of the year 2010. Here's a sample of the five most interesting:

- Users are able to self-report around half of the problems that can be found during moderated usability tests

- Usability accounts for at least 30% of customer loyalty

- Ratings of website usability after only 5 seconds are the same as those after 10 minutes.

- 10% of paid participants in remote user research will cheat

- Usability problems are almost 10-times more common on business applications than on websites

Links:

  • Top 10 Research-Based Usability Findings of 2010 Open link in new window

Henrik Olsen - January 12, 2019

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See also: Cost-justification and ROI (28)  User research (24)  Research (130) 


 

3

How to do A/B and multivariate testing

A/B and multivariate testing are techniques used to tests how different design variations influence peoples' behavior on a website.

In this article, Paras Chopra explains how to set up such tests by first forming hypotheses about what might be wrong with a design and then testing possible solutions on the website to see how each of them perform.

In the article, Paras shows how some minor adjustments of a software download page increased its download rate by 60%.

Links:

  • Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates Open link in new window

Henrik Olsen - November 24, 2019

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See also: Persuasive design (23) 


 

4

A fable of user-centered design

David Travis has written a booklet that, in a narrative style, tells the fable of a young man's journey as he discovers the secrets of user-centered design.

From the designers that our bright young man meets on his journey, he learns what user-centered design is and how early and continual focus on users and their task, empirical measurement of user behavior and iterative design are the corner stones of user-centered design.

Great for reading aloud for your kids.

Links:

Henrik Olsen - December 25, 2019 - via Putting people first

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See also: Prototyping and wireframing (120)  User research (24)  Personas (19)  The design process (24)  Primers (14) 


 

5

Jakob Nielsen interview by Webdesigner Depot

Webdesigner Depot has been lucky to get an interview with Jakob Nielsen himself.

Among other things, they talk about:

- How recruiting representative users is the only place you shouldn't skimp in a usability test everything else is negotiable and can be done on the cheap.
- That even though some studies have found that many don't use breadcrumbs, Jakob finds them useful because they are lightweight design elements, harmless to those not using them.
- That it's ok with Jakob that designers make hard-to-use artistic websites when they don't serve a utilitarian purpose.

Links:

Henrik Olsen - September 28, 2019

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See also: Interviews (30)  Navigation (63) 


 

6

Top 10 UX myths

With a little help from his twitter friends, Keith Lang has complied a list of top 10 User Experience Design myths:

- If the Design is a Good One, You Don't Need to Test It
- People Don't Change
- Design to Avoid Clicks
- UX Design Stops at the Edges of the Product
- If you Have Great Search, You Don't Need Great Information Architecture
- Can't Decide? Make it a Preference
- Design Always with Implementation in Mind
- People Know What They Like
- People Read
- The Design Has to be Original

Links:

  • Top UX Myths Open link in new window

Henrik Olsen - August 26, 2019

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See also: Simplicity vs. capability (7)  Information architecture (15) 


 

7

Review of online usability testing service

Konigi has a review of the online usability testing service UserTesting. It outlines how the service works, its advantages and disadvantages. The main advantages are time and money savings. The main disadvantages are that you are at the mercy of the service to follow through with your screening request and that you cannot ask follow up questions during the test sessions.

Links:

  • Review of UserTesting.com Open link in new window

Henrik Olsen - July 23, 2019

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See also: Tools (106) 


 

8

How to make Agile and UX work in harmony

Agile development and user experience design are polar opposites when it comes to the way they approach the development process. Agile is about getting on with actual development from the get go, while user experience designers prefer to spend time up-front to make sure that the design is right before it's put into production.

In this two part article, Jeff Patton gives advice on how to make the two get along. It's basically about having the designers work ahead of the developers in a separate track where they do some focused up-front research, create low-fidelity prototypes in collaboration with the developers, test them with users, and fix the errors right away.

Links:

  • 12 Best Practices for UX in an Agile Environment - Part 1 Open link in new window
  • 12 Best Practices for UX in an Agile Environment - Part 2 Open link in new window

Henrik Olsen - March 01, 2019

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See also: The design process (24)  User research (24)  Prototyping and wireframing (120) 


 

9

How removing a button can make you $300,000,000 a year

In this article, Jared Spool tells a story of how his company helped an e-commerce site increase purchases by 45%.

The site lost lots of purchases because the required customer registration frustrated people. Usability tests showed that they resented having to register and repeat customers couldn't remember their account login.

The designers fixed the problem simply. They took away the Register button and made customer registration optional. With an increased sale of $300,000,000 the first year, the client was happy.

Links:

  • The $300 Million Button Open link in new window

Henrik Olsen - January 15, 2019

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See also: Cases and Examples (28)  E-commerce (28)  Shopping Carts (9)  Forms (30)  Cost-justification and ROI (28) 


 

10

iPhone usability research

Bill Westerman from Create With Context has posted a slide deck covering their research on iPhone usability.

In their research, they found that "take-up of interactions - even when these were consistent across applications - was often quite slow. And even 'expert' users were not aware of the ins-and-outs of every interaction - for example, our 'expert' participants didn't know the two-finger single tap to zoom out on Google Maps."

In the slide deck, Bill Westerman walks through their findings and gives eight rules of thumb for designing better iPhone apps.

Links:

Henrik Olsen - November 12, 2019

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See also: Research (130)  Tips and guidelines (95) 


 
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Methods and the design process

Prototyping and wireframing (120)  Usability testing (71)  Cost-justification and ROI (28)  User research (24)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

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E-commerce (28)  Persuasive design (23)  Visual design (20)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

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