In a study, UIE had the opportunity to learn how the login functions at different travel sites works.
They found that:
- There doesn't seem to be much consistency across travel site in how they locate their login and whether they use a login form or a login link
- When looking for the login, user seemed to first look for a pair of text fields. If they couldn't find it, they would start looking for a link.
- The location and type of login made no discernable difference.
- Users had trouble when the login feature wasn't visually distinct from the rest of the page
- If two text fields were located close to each other, some users would mistake them for the login form
- Once logged in, a pattern that worked well was to replace the login feature with the user's name and a logout link.
- Users had strong expectations about when the login features should appear. The most successful approach was to give users the option when it was beneficial to them.
- June 09, 2019
See also: Research (130) Forms (30)