InfoDesign has published an interview with Jared Spool. As always, Jared has interesting and provoking views to proclaim:
- Customers don't care about usability and design. Instead, they care about things like increased revenue, reducing expenses, bringing in more customers, and getting more business out of customers.
- The techniques usability professionals use are deeply flawed. We ignore the evidence that there has been no discernable relationship between investment in user-centred design practices and the regular production of usable products. The ones who design the best products don't follow the standard processes that we promote.
- Jared doesn't believe in design guidelines. Instead, his philosophy is to use an iterative approach. "Take a design
- Jared Spool: The InfoDesign interview
- May 12, 2019
See also: Usability testing (71)