According to Jared Spool, gallery pages - pages listing links to content pages - are the hardest working pages on a web site. They separate those users who find the content they are looking for from the users who don't.
Studies by UIE show that when gallery pages don't contain the information that users will need to make their choice, they have to resort to "pogosticking" - jumping back and forth between the gallery and the content pages hoping they'll eventually hit the content they desire.
UIE also noticed that users expect the most important items to always be listed first in the gallery. If the first few items aren't of interest, they often assume the rest will be even less interesting.
- Galleries: The Hardest Working Page on Your Site
- December 01, 2005
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