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1

Designing pages listing links to content

According to Jared Spool, gallery pages - pages listing links to content pages - are the hardest working pages on a web site. They separate those users who find the content they are looking for from the users who don't.

Studies by UIE show that when gallery pages don't contain the information that users will need to make their choice, they have to resort to "pogosticking" - jumping back and forth between the gallery and the content pages hoping they'll eventually hit the content they desire.

UIE also noticed that users expect the most important items to always be listed first in the gallery. If the first few items aren't of interest, they often assume the rest will be even less interesting.

Links:

  • Galleries: The Hardest Working Page on Your Site

Henrik Olsen - December 01, 2005

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See also: Research (92)  Persuasive design (12)  Web page design (23)  Navigation (45) 


 

2

11 ways to improve landing pages

When visitors click an online promotional creative they arrive at a landing page. The purpose of the landing page is to make the visitor do something (e.g. register for a newsletter or buy a product). Michael Nguyen gives 11 tips on how to make visitors take that desired action, where these five seem to be the most important:

- Eliminate unneeded elements that can distract visitors
- Make the landing page match the creative
- Remove navigation that isn't important to the conversion process
- Avoid the urge to promote or link to other areas of your site
- Place important elements above the "fold"

Links:

  • The article 11 Ways to Improve Landing Pages

Henrik Olsen - July 12, 2005

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See also: Persuasive design (12)  E-commerce (21)  Web page design (23)  Tips and guidelines (64) 


 

3

How people experience About Us sections

Web sites should have a strong About Us section, since users often wonder who's behind it, and whether it's credible.

The Nielsen Norman Group conducted a usability study of fifteen organisations to find out how users find and interpret information about companies on websites.

Some major findings:
- The overall success rate of finding information was 70%
- Users had particular difficulty finding basic company facts, such as the organisation's tops executive or official (59%), contact information (62%), the organization's philosophy (59%), and company history (58%)
- Users had trouble locating the company information when the link had a nonstandard name or was placed near graphical elements that looked like advertisements
- Users were fairly successful at answering what the companies does (90%)
- Government agencies was often the worst offenders

Links:

  • The article "About Us" -- Presenting Information About an Organization on Its Website

Henrik Olsen - October 27, 2003

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See also: Research (92) 


 

4

Investor Relations Website Design

NN/g has tested 42 users performing investment-oriented task on 20 company websites. Some of the results showed that:

- 70% of the users completed the tasks
- 35% of the users couldn't get a copy of the company's latest quarterly report
- 77% couldn't find the high/low share prices for an earlier quarter

Jakob Nielsen concludes that:

- Individual investors are intimidated by overly complex IR sections and need simple summaries of financial data.
- Professional investors are using other sources of financial information and just want management's visions about the company's future
- Both individual and professional investors want company background information and overview of recent news

If you can afford it, NN/g offer a 121 pages report with 65 design guidelines for improving IR usability ($248).

Links:

  • The article Investor Relations Website Design

Henrik Olsen - February 18, 2003 - via Jakob Nielsen's Alertbox

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See also: Tips and guidelines (64)  Research (92) 


 

5

FAQ design tips

"Frequently Asked Questions (FAQs) are a great way to provide quick, easy answers to users' most common questions. However, ensuring that they fulfill their purpose effectively requires careful planning and design." Jodi Bollaert has collected 16 FAQ design tips.

Links:

  • The article Mind your FAQs

Henrik Olsen - August 16, 2002

Permanent link Comments (0)

See also: Tips and guidelines (64) 


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