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1

How people experience About Us sections

Web sites should have a strong About Us section, since users often wonder who's behind it, and whether it's credible.

The Nielsen Norman Group conducted a usability study of fifteen organisations to find out how users find and interpret information about companies on websites.

Some major findings:
- The overall success rate of finding information was 70%
- Users had particular difficulty finding basic company facts, such as the organisation's tops executive or official (59%), contact information (62%), the organization's philosophy (59%), and company history (58%)
- Users had trouble location the company information when the link had a nonstandard name or was placed near graphical elements that looked like advertisements
- Users were fairly successful at answering what the companies does (90%)
- Government agencies was often the worst offenders

Links:

  • The article "About Us" -- Presenting Information About an Organization on Its Website

Henrik Olsen - October 27, 2003

Permanent link Comments (0)

See also: Research (82) 


 

2

Investor Relations Website Design

NN/g has tested 42 users performing investment-oriented task on 20 company websites. Some of the results showed that:

- 70% of the users completed the tasks
- 35% of the users couldn't get a copy of the company's latest quarterly report
- 77% couldn't find the high/low share prices for an earlier quarter

Jakob Nielsen concludes that:

- Individual investors are intimidated by overly complex IR sections and need simple summaries of financial data.
- Professional investors are using other sources of financial information and just want management's visions about the company's future
- Both individual and professional investors want company background information and overview of recent news

If you can afford it, NN/g offer a 121 pages report with 65 design guidelines for improving IR usability ($248).

Links:

  • The article Investor Relations Website Design

Henrik Olsen - February 18, 2003 - via Jakob Nielsen's Alertbox

Permanent link Comments (0)

See also: Tips and guidelines (60)  Research (82) 


 

3

FAQ design tips

"Frequently Asked Questions (FAQs) are a great way to provide quick, easy answers to users' most common questions. However, ensuring that they fulfill their purpose effectively requires careful planning and design." Jodi Bollaert has collected 16 FAQ design tips.

Links:

  • The article Mind your FAQs

Henrik Olsen - August 16, 2002

Permanent link Comments (0)

See also: Tips and guidelines (60) 


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