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1

Putting yourself inside the heads of users

Amy Hoy has written a nice article on how designers can improve their designs by putting themselves in the shoes of users. One of her techniques is to start the design process by creating a flowchart of what might happen inside the head of users as they attempt to complete some kind of task. In the article, she takes a look at how well two browser firms support users' decision-making process.

Hilarious quote from the article: "The phrase "user experience" is quite a mouthful. Even the acronym is kinda scary: UX, UXP, or sometimes UXD (D for "design"). It pretty much looks and sounds like the noise you make when you puke [...] (UXP! Hello again, dinner!)"

Links:

  • Product pages: so much suck, so easy to fix Open link in new window

Henrik Olsen - March 03, 2019

Permanent link Comments (1)

See also: Home pages (9)  Expert reviews (11) 


 

2

100 tips and tools to optimize landing pages

VirtualHosting.com has published a list of no less than 100 articles and tools that can help you optimize your landing pages to get visitors to do what you want them to.

Links:

  • The Landing Page Design Toolbox: 100 Tools, Tips and Resources Open link in new window

Henrik Olsen - December 06, 2019

Permanent link Comments (0)

See also: Persuasive design (23) 


 

3

How to optimize landing page performance

Marketing Experiments Journal has made a number of A/B tests of landing pages (the pages people land on clicking ads or search result links).

They found that landing page performance can be improved by:
- Focusing on one objective for each page and driving everything on the page to that one objective
- Using a vertical flow through the centre of the page
- Eliminating elements that may distract eye path from the flow toward the objective
- Using visual elements to draw attention toward the call to action
- Avoiding use of off-page links

Links:

  • Landing Page Confusion-How Does Having More Than One Objective to a Page Affect its Performance? Open link in new window

Henrik Olsen - October 08, 2019 - via Copyblogger

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See also: Research (130)  Persuasive design (23)  E-commerce (28)  Web page design (41) 


 

4

11 ways to improve landing pages

When visitors click an online promotional creative they arrive at a landing page. The purpose of the landing page is to make the visitor do something (e.g. register for a newsletter or buy a product). Michael Nguyen gives 11 tips on how to make visitors take that desired action, where these five seem to be the most important:

- Eliminate unneeded elements that can distract visitors
- Make the landing page match the creative
- Remove navigation that isn't important to the conversion process
- Avoid the urge to promote or link to other areas of your site
- Place important elements above the "fold"

Links:

Henrik Olsen - July 12, 2019

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See also: Tips and guidelines (95)  Persuasive design (23)  E-commerce (28)  Web page design (41) 


 

5

Eyetracking study of e-commerce sites

Eyetools Inc and MarketingSherpa have published the report "The Landing Page Handbook". The report describes the results of an eyetracking study of typical e-commerce sites and has design guidelines for improving web page layout.

Some highlights from the report:
- The upper-left corner is always seen
- Most web pages are scanned, not read
- Any text that is underlined or blue get high readership and many people will read only the emphasized text before deciding to read on
- Material underneath images is viewed quite often
- People experience such a strong pull to look at images that they can trump left-to-right reading
- Navigational links or bottoms usually distract visitors from the main purpose of the page

Links:

  • The article Are Your Visitors Seeing What You Think? Open link in new window
  • The book The Landing Page Handbook Open link in new window

Henrik Olsen - March 03, 2019 - via UI Designer

Permanent link Comments (0)

See also: Persuasive design (23)  E-commerce (28)  Eye-tracking (14)  Research (130)  Books (47) 


 

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