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1

Online video interview with Jakob Nielsen

DevSource has published a nice 8-minute online video interview featuring Dr. Jakob Nielsen.

Nielsen addresses a wide range of topics, such as proper attitude for programmers, the importance of prototyping in design, and the reasons why PDF, Flash, and local search engines can hurt more than they help.

Links:

  • Online video interview with Jakob Nielsen

Henrik Olsen - March 17, 2006 - via WebWord

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See also: Interviews (10)  Search (24)  Prototyping and wireframing (32)  Usability testing (30) 


 

2

Spending on advertising vs. customer experience

What is most profitable? Investing in marketing to drive traffic to a web site or investing in the customer experience of the site?

According to ICE, it's insane to begin anywhere else than improving customer experience. "If you were throwing a party, wouldn't you clean up your house before you invited people over?"

By improving the customer experience, we improve conversion rate and can make more money with fewer people.

To maximize return on investments, the only smart move is to begin with customer experience and spend money on driving traffic to the site later on.

Links:

  • Put Your Money Where The Experience Is

Henrik Olsen - March 14, 2006

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See also: Persuasive design (13)  Cost-justification and ROI (19) 


 

3

How to use PowerPoint for prototyping

Jensen Harris from Microsoft has posted a small practical tutorial on how to use PowerPoint for prototyping. Paste screenshots of the different interaction states into PowerPoint, use transparent shapes as link areas and put a static frame into the master background, so that you only need to put the interface elements which changes on each slide.

In Harris' opinion, the technique has several advantages compared to paper prototypes. Prototypes build in PowerPoint feel somewhat interactive, they can be modified more easily, and computer enabled prototypes feel more natural to usability test participants.

Of course, this method is rather primitive compared to prototyping with Visio.

Links:

  • Prototyping With PowerPoint

Henrik Olsen - February 27, 2006

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See also: Tools (51)  Prototyping and wireframing (32) 


 

4

Easy site diagramming

Stephen Turbek shows how to save time on site diagramming using either Excel and Visio or Word and Inspiration.

"Use these lazy techniques and spend your time on better and more interesting problems than lining up little boxes!"

Links:

  • The Lazy IA's Guide to Making Sitemaps

Henrik Olsen - February 01, 2006

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See also: Site and flow diagramming (4)  Information architecture (12)  Tools (51) 


 

5

Introduction to eye-tracking

"The eye is the mirror of the soul, and the soul is the mirror of our thoughts." In his introduction to eye-tracking, Matteo Penzo explains how eyetracking works, what the outputs are, and how eye-tracking can introduce quantitative measurement to standard usability evaluation techniques.

Links:

  • Introduction to Eyetracking: Seeing Through Your Users' Eyes

Henrik Olsen - January 15, 2006

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See also: Eye-tracking (7)  Primers (9) 


 

6

Visio - the interaction designer's nail gun (2nd edition)

The Q1 2006 issue of GUUUI is a second edition of an article on using Visio for rapid prototyping for the web that was published at GUUUI back in Q3 2002. The new edition includes a new and improved version of the GUUUI Prototyping Tool for Visio 2003.

Links:

Henrik Olsen - January 15, 2006

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See also: GUUUI articles (8)  Prototyping and wireframing (32) 


 

7

Avoid making wrong conclusions from user analysis

According to Jared Spool, many teams rush the process from user observations to design recommendations. They are so anxious to fix things that they end up making the wrong conclusions and fixing the wrong things.

To make solid recommendations we should state all the alternative inferences we can for the observations we make, collect enough data to prove or disprove a given inference, compare multiple types of data sources, and construct quick prototypes to test our recommendations.

Links:

  • The Road to Recommendation

Henrik Olsen - January 10, 2006

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See also: Usability testing (30) 


 

8

Scent, Search, and the Pursuit of User Happiness

Jared M. Spool has made his presentation Scent, Search, and the Pursuit of User Happiness available online. Download a MP3 and a PDF, listen to the presentation in its entirety and see all the examples using the presentation handout.

Spool shares practical design strategies from effective web sites and shows:
- How the best teams allocate their resources by focusing on the most important content on the site and how this affects every page
- Proven design techniques, such as persona-based design, to help teams understand what users need from the site
- Why the most effective sites never relaunch, yet manage to always have fresh designs
- How we can utilize the scent of information and how people search for their content to give your site a huge advantage

Links:

  • The presentation Scent, Search, and the Pursuit of User Happiness

Henrik Olsen - December 09, 2005

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See also: Navigation (46)  Personas (13)  The design process (14) 


 

9

Setting goals and measuring success for web sites

With this free e-book by Steve Jackson, editor of Conversion Chronicles, you can learn the basics of how to set up measurable goals for web site conversion, how to reach your goals through persuasive design and how to measure success with web site statistic tools.

You have to sign up for their newsletter to get the e-book (they are taking their own medicine and use the book to boost their newsletter conversion and prospect acquisition).

Links:

  • The e-book Learn before you spend

Henrik Olsen - November 22, 2005

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See also: Online books (5)  Books (32)  Persuasive design (13)  Web log analysis (7) 


 

10

Usability is more important that aesthetics in the long run

The October 2005 newsletter from HFI is a discussion of how beauty can influence users' overall impression of a product and how to measure the product-emotion relationship.

The newsletter mentions a study by M. Hassenzahl where a MP3 application was evaluated with a variety of different visual designs. They study showed that:
- When participants only looked at the MP3 player, the overall rating of the product was based on its perceived beauty and anticipated usability
- When participants were allowed to use the player, the overall rating of the product was more influenced by participants' experience of using the product

The study suggests that the emotional aspects of a design are important in attracting customers in the first place. However, when the product is judged through usage over time, usability is what matters most.

Links:

  • Is Beauty the new usability attribute?

Henrik Olsen - November 16, 2005

Permanent link Comments (1)

See also: Usability testing (30)  Visual design (14)  Research (93) 


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