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11

Where should you put common web elements?

Michael Bernard has conducted two studies, which sought to better understand users' expectations concerning the location of common objects on web sites and e-commerce sites.

Some of the findings show that people expect:
- Links back to the front page to be located top-left of a page
- Internal links to be placed along the left side and external links along the right
- Shopping cart, account and help to be located along the top-right side
- Login to be placed top-left

Links:

  • The article Developing Schemas for the Location of Common Web Objects
  • The article Examining User Expectations for the Location of Common E-Commerce Web Objects

Henrik Olsen - June 10, 2002

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See also: Search (24)  Navigation (46)  Web page design (23)  Shopping Charts (5)  Research (93) 


 

12

Where Should You Put the Links?

Michael Bernard & Spring Hull have made two interesting studies on where to place associated links to an online document.

Their findings show that in terms of search accuracy, time and efficiency, there is no significant difference between placing links at the top-left of a document, to the left at the same height as the related content, in the bottom or embedded in the document. However, 50% of the test participants preferred embedded links.

Bernard and Hull have also observed that repeating embedded links in the left side of a document at the same height as the associated content makes searching faster (though not significantly) and is ranked significantly higher by the users than a layout with just embedded links.

Bernard and Hull also examined users' perceptions of frames, and found that the participants ranked a layout with associated links placed in a left frame significantly higher than a non-framed layout.

Links:

  • The article Where Should You Put the Links? A Comparison of Four Locations
  • The article Where Should You Put the Links? Comparing Embedded and Framed/Non-Framed Links

Henrik Olsen - June 07, 2002

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See also: Research (93) 


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