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11

Design Not Found examples of good and bad design

Design Not Found is a collection of real-world examples of good and bad contingency design (design for when things go wrong). The examples are published by the design agency 37signals.

Links:

  • The site Design Not Found
  • The agency 37signals

Henrik Olsen - April 02, 2002

Permanent link Comments (1)


 

12

Staples.com ROI derived from iterative design

In this article CTO of staples.com tells how they learned through experience that a top-down approach to Web development is doomed to fail.

Going through an iterative process with prototyping and usability testing, a makeover of staples.com resulted in an increase of the conversion rates (the percentage of visitors who make a purchase) by 75 percent.

Links:

  • The article How to make sure the customer comes first

Henrik Olsen - March 26, 2002

Permanent link Comments (0)

See also: Usability testing (30)  Prototyping and wireframing (32) 


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