The Q3 2003 issue of GUUUI features a case study showing how the use of personas can help us capture the nature of online customers and design for their needs and concerns, as they progress through the customer decision-making process.

Links:

• The GUUUI article Personas and the customer decision-making process 

Henrik Olsen - July 01, 2003

See also: Cases and Examples (20) 

Personas are sets of representative user archetypes we can use to help guide us in design decisions. Director of Design at Cooper, Kim Goodwin, has written two excellent articles on what personas are and how to create them.

Some highlights:
- Start with the right kind of research, such as observations and interviews of users
- Focus on the information that is critical for design, such as workflow, behaviour patterns, goals, environment, and attitudes of the persona
- Avoid false precision, which has no evidence in your research - Keep your personas to the minimum number required to illustrate key goals and behaviour patterns
- Add life to personas and describe them in narrative form, but don't get caught up in personal details

Links:

• Perfecting Your Personas 
• Getting from Research to Personas: Harnessing the Power of Data 

Henrik Olsen - June 16, 2003

Dan Willis has created a condensed overview of some of the core techniques used in information architecture. The descriptions are in a comic book form and serve as entertaining reminders of some of our development options. Willis one-pagers cover sitepath diagramming, topic mapping, free listing, card sorting, and personas.

Links:

• IA Classics: Tools of the Trade in Comic Book Form 

Henrik Olsen - April 28, 2003 - via Usability Views

See also: Site and flow diagramming (5)  Posters (5)  Card sorting (11)  The design process (17)  Usability testing (45) 

In the introduction, Christina Wodtke claims that her book on IA isn't for people doing IA for a living – "most of it will probably be old hat." It might be true, that her book won't make a revolution for the IA field, but it is very enlightening to read about Wodtke's practical use of the techniques and principles of IA. And there's no armchair theory here. Everything is backed up by cases, examples, and practical advice on how to make everything work in the real world.

The book concentrates on traditional IA practices, such as:
- User research
- Organising content
- Card sorting
- Personas, scenarios and task analysis
- Site and flow diagramming
- Wireframing and storyboarding

At the end of the book, you'll also find some she-devil tricks on how to persuade you boss and co-workers to do things your way. Highly revealing - my girlfriend is never going to fool me again.

Links:

• The book at amazon.com 
• The book at amazon.co.uk 

Henrik Olsen - November 14, 2002

See also: Books (44)  Prototyping and wireframing (52)  Card sorting (11)  Site and flow diagramming (5)  User research (18)  Usability testing (45)  The design process (17) 

In this article Jonathan Grudin and John Pruitt discuss the concept of personas and scenarios. While Alan Cooper's personas are based on anecdotes and on appeals to reason, the authors argue for a more realistic approach. Personas should be based on real people and evolve in response to field studies, focus groups, interviews, observation, usability studies, and so on. This way, personas turn into a powerful means of communicating feedback from real people to the design team.

In their opinion, paticipatory design, which Grudin has been advocating for many years, is less effective in commercial mass-market product development, because finding representative participants is a challenge. But personas can bring the same level of engagement with users, empathy, and commitment to mass-market development projects.

Links:

• The article Personas, Paticipatory Design and Product Development (PDF) 

Henrik Olsen - August 15, 2002

By trying to satisfy the needs of all users, designers often fail to satisfy the needs of any one user. The concept of personas - originally developed by Alan Cooper - suggests that we should rather focus on the unique goals of one archetypal user profile synthesized from a series of interviews with real people. By adhering to the goals of a specific persona, we develop a product that satisfies the needs of the many.

This article from UIE gives a short introduction to the approach.

Links:

• The article Personas: Matching a Design to the Users' goals 

Henrik Olsen - May 02, 2002

InfoDesign has a section with a lot of free usability toolkit materials including descriptions of usability techniques and downloadable tools such as guidelines, check lists, examples and software.

Links:

• The toolkit at InfoDesign.com 

Henrik Olsen - April 09, 2002

See also: Tools (66)  Expert reviews (9)  Card sorting (11)  User research (18)  Usability testing (45)  Prototyping and wireframing (52)