Seth Godin has published a video of an eyetracking study where you can see how users explore Squidoo.com.
"The biggest lesson wasn't news to me, but it might be to your boss: your prospects are not rational and organized and linear. You can't count on them sitting still and hearing your story from beginning to end. They won't."
"The answer is not to try to change human nature. It's to embrace the hunting skills that people are bringing online (and to their daily offline media consumption) and to make your media match their needs."
- The blog post What I learned from eye tracking
- May 30, 2006
See also: Eye-tracking (14) Audio and video (48)