Web sites should have a strong About Us section, since users often wonder who's behind it, and whether it's credible.
The Nielsen Norman Group conducted a usability study of fifteen organisations to find out how users find and interpret information about companies on websites.
Some major findings:
- The overall success rate of finding information was 70%
- Users had particular difficulty finding basic company facts, such as the organisation's top executive or officials (59%), contact information (62%), the organization's philosophy (59%), and company history (58%)
- Users had trouble locating the company information when the link had a nonstandard name or was placed near graphical elements that looked like advertisements
- Users were fairly successful at answering what the companies does (90%)
- Government agencies was often the worst offenders
- The article
- October 27, 2003
See also: Research (129) Sections (8)