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161

Introduction to eyetracking

"The eye is the mirror of the soul, and the soul is the mirror of our thoughts." In his introduction to eye-tracking, Matteo Penzo explains how eyetracking works, what the outputs are, and how eye-tracking can introduce quantitative measurement to standard usability evaluation techniques.

Links:

  • Introduction to Eyetracking: Seeing Through Your Users' Eyes Open link in new window

Henrik Olsen - January 15, 2006

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See also: Primers (14)  Eye-tracking (14) 


 

162

Visio - the interaction designer's nail gun (2nd edition)

The Q1 2006 issue of GUUUI is a second edition of an article on using Visio for rapid prototyping for the web that was published at GUUUI back in Q3 2002. The new edition includes a new and improved version of the GUUUI Prototyping Tool for Visio 2003.

Links:

Henrik Olsen - January 15, 2006

Permanent link Comments (6)

See also: GUUUI articles (11)  Prototyping and wireframing (119) 


 

163

Avoid making wrong conclusions from user analysis

According to Jared Spool, many teams rush the process from user observations to design recommendations. They are so anxious to fix things that they end up making the wrong conclusions and fixing the wrong things.

To make solid recommendations we should state all the alternative inferences we can for the observations we make, collect enough data to prove or disprove a given inference, compare multiple types of data sources, and construct quick prototypes to test our recommendations.

Links:

  • The Road to Recommendation Open link in new window

Henrik Olsen - January 10, 2006

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See also: Usability testing (68) 


 

164

Scent, Search, and the Pursuit of User Happiness

Jared M. Spool has made his presentation Scent, Search, and the Pursuit of User Happiness available online. Download a MP3 and a PDF, listen to the presentation in its entirety and see all the examples using the presentation handout.

Spool shares practical design strategies from effective web sites and shows:
- How the best teams allocate their resources by focusing on the most important content on the site and how this affects every page
- Proven design techniques, such as persona-based design, to help teams understand what users need from the site
- Why the most effective sites never relaunch, yet manage to always have fresh designs
- How we can utilize the scent of information and how people search for their content to give your site a huge advantage

Links:

  • The presentation Scent, Search, and the Pursuit of User Happiness Open link in new window

Henrik Olsen - December 09, 2005

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See also: Audio and video (48)  Navigation (63)  Personas (19)  Talks and presentations (18) 


 

165

Setting goals and measuring success for web sites

With this free e-book by Steve Jackson, editor of Conversion Chronicles, you can learn the basics of how to set up measurable goals for web site conversion, how to reach your goals through persuasive design and how to measure success with web site statistic tools.

You have to sign up for their newsletter to get the e-book (they are taking their own medicine and use the book to boost their newsletter conversion and prospect acquisition).

Links:

  • The e-book Learn before you spend Open link in new window

Henrik Olsen - November 22, 2005

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See also: Online books (5)  Books (47)  Persuasive design (21)  Web traffic analysis (12) 


 

166

Usability is more important that aesthetics in the long run

The October 2005 newsletter from HFI is a discussion of how beauty can influence users' overall impression of a product and how to measure the product-emotion relationship.

The newsletter mentions a study by M. Hassenzahl where a MP3 application was evaluated with a variety of different visual designs. They study showed that:
- When participants only looked at the MP3 player, the overall rating of the product was based on its perceived beauty and anticipated usability
- When participants were allowed to use the player, the overall rating of the product was more influenced by participants' experience of using the product

The study suggests that the emotional aspects of a design are important in attracting customers in the first place. However, when the product is judged through usage over time, usability is what matters most.

Links:

  • Is Beauty the new usability attribute? Open link in new window

Henrik Olsen - November 16, 2005

Permanent link Comments (1)

See also: Emotional design (10)  Visual design (19)  Usability testing (68)  Research (129) 


 

167

Demographics is not critical when recruiting study participants

When recruiting participants for usability testing, field research and the like, candidates experience and behaviour is more important than demographics.

According to Jared Spool, studies of user experience professionals have shown that successful teams have learnt that candidates' previous experience and how they will behave in the study is more important than where they live, how old they are, and how much they earn. You don't need to have someone who is in your target audience. You only need someone who behaves like people in your audience group and is comfortable with the study situation.

Links:

  • Putting Perfect Participants in Every Session Open link in new window

Henrik Olsen - November 13, 2005

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See also: Research (129)  User research (23)  Usability testing (68) 


 

168

User-centred design cuts support calls by 90%

Here's a great case on how prototyping and early involvement of users pays off. Because McAfee made user interface design of their ProtectionPilot a prime directive, they ended up with a great product and received approximately one-tenth of the support calls that the company would expect.

The article lists 23 tips gleaned from McAfee and their design team.

Links:

  • Clean, cutting-edge UI design cuts McAfee's support calls by 90% Open link in new window

Henrik Olsen - October 17, 2005 - via Dey Alexander

Permanent link Comments (0)

See also: Cases and Examples (28)  Cost-justification and ROI (27)  Prototyping and wireframing (119)  Usability testing (68) 


 

169

The promised land of prototyping

While some might claim that prototyping isn't one of the wonders of the world, it's definitely a wonder of web and software development. The Q4 2005 issue of GUUUI takes a look at all the good that prototyping can do for us:

- The product is designed rather than left to chance
- We can externalize and develop ideas
- Legalizes experimentation and revisions
- Can make the intangible tangible
- We can satisfy clients' wish to see quick results
- We can take the client for a test drive
- We can reduce scope creep
- Makes early usability tests possible
- Improves team collaboration
- Improves cost-efficiency

Links:

Henrik Olsen - October 13, 2005

Permanent link Comments (1)

See also: GUUUI articles (11)  Prototyping and wireframing (119) 


 

170

Tools for Information Architects

The Information Architecture Institute has a nice section full of tools for Information Architects and Interaction Designers. You will find document and wireframing templates, process maps posters, presentations, introduction brochures, and other tools to help you in your practice.

Links:

  • The tools section at IA Institute Open link in new window

Henrik Olsen - August 25, 2005

Permanent link Comments (0)

See also: Tools (106)  Personas (19)  Prototyping and wireframing (119) 


 

Browse GUUUI postings

Methods and the design process

Prototyping and wireframing (119)  Usability testing (68)  Cost-justification and ROI (27)  User research (23)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

Design elements

Navigation (63)  Web page design (40)  Search (27)  Text (24)  Forms (30)  Links (19)  Guidelines and Standards (15)  Site design (14)  Ads (9)  Design patterns (8)  Sections (8)  Shopping Carts (9)  Error handling (7)  Home pages (9)  Help (3)  E-mails (3)  Sitemaps (2)  Personalization (1)  Print-friendly (1)  Landing pages (5) 

General aspects

E-commerce (27)  Persuasive design (21)  Visual design (19)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

Technology

Flash (6)  Download time (5)  Javascript (3)  URLs (3)  Browsers (3)  Web standards (2) 

Humour

Bad designs (20)  Cartoons (14)  Fun music and videos (13)  Funny tools and games (12)  Misc humor (8)  Fun with Jakob Nielsen (9)  Designs with humor (3)  Fun posters (5)  Funny 404 pages (2) 

Resource types

Research (129)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 

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Blogs (12)  Websites (11)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 
     
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