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Shoppers hate advertisements and can't find products

According to a survey carried out by Retail Forward,
- 64% of online shoppers report being satisfied with their shopping experience
- 2% report their online shopping experience to be 'frustation-free'

According to the same survey, the top five online shopping frustrations are:
- Pop-up boxes when shopping a site (52%)
- Banner advertisements (50%)
- Congested Web pages (35%)
- Slow load times (26%)
- Difficult to find a specific product (20%)

Links:

  • Press release from Retail Forward

Henrik Olsen - March 21, 2002

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