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21

How to layout news pages

A study that addressed the question of how a news page should be presented showed that users prefer news listings with short abstracts.

In the study, users where asked to locate specific information within news articles with three different layouts:
1. A layout with full news text on one page
2. A layout with link titles and abstracts
3. A layout with link titles only

While the study showed no statistical difference in search time across the three presentation types, the layout with link titles and abstracts was preferred by the users. It was perceived most positively in terms of ease of finding information, being visually pleasing, promoting comprehension, and looking professional. The layout with full text was the least preferred.

Links:

  • The article Reading Online News: A Comparison of Three Presentation Formats

Henrik Olsen - September 15, 2002

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See also: Research (93) 


 

22

Scrolling may be the best approach for users

Users say they don't like to scroll. As a result, many designers try to keep their web pages short. But a study conducted by UIE showed that users are perfectly willing to scroll. However, they'll only do it if the page gives them strong clues that scrolling will help them find what they're looking for.

Short pages don't help users: "One criticism of long web pages is that they hide some information, forcing users to scroll. Short pages may avoid this potential problem by showing more (or all) of an individual page, but the information is still hidden - on other pages."

Links:

  • The article As the Page Scrolls

Henrik Olsen - August 05, 2002

Permanent link Comments (0)

See also: Navigation (46)  Research (93) 


 

23

Where should you put common web elements?

Michael Bernard has conducted two studies, which sought to better understand users' expectations concerning the location of common objects on web sites and e-commerce sites.

Some of the findings show that people expect:
- Links back to the front page to be located top-left of a page
- Internal links to be placed along the left side and external links along the right
- Shopping cart, account and help to be located along the top-right side
- Login to be placed top-left

Links:

  • The article Developing Schemas for the Location of Common Web Objects
  • The article Examining User Expectations for the Location of Common E-Commerce Web Objects

Henrik Olsen - June 10, 2002

Permanent link Comments (0)

See also: Search (24)  Navigation (46)  Links (12)  Shopping Charts (5)  Research (93) 


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