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21

Simplifying registration forms

Six tips from Caroline Jarrett on how to make registration forms as easy as possible:

- Explain why you're asking people to register
- Make sure you offer something that users want
- Offer a sample that of what people will get if they register
- Ask as few questions as possible
- Be careful about asking invasive questions
- Don't ask people to register multiple times

Links:

  • Registration Forms - what to do if you can't avoid Them Open link in new window

Henrik Olsen - September 11, 2005 - via Dey Alexander

Permanent link Comments (0)

See also: Forms (19) 


 

22

Open new windows for PDF and other non-web documents

If you must use PDF or other PC-native documents on websites, open them in new windows. Jakob Nielsen gives the following guidelines:

- Open non-web documents in a new browser window.
- Warn users in advance that a new window will appear.
- Remove the browser chrome (such as the back button) from the new window.

According to Jakob Nielsen, users feel like they're interacting with a PC application when using PC-native file formats. When people are finished, they click the window's close button instead of the back button, and are surprised that the web page is gone. Because they are no longer browsing a website, they shouldn't be given a browser interface.

Links:

  • The article Open New Windows for PDF and other Non-Web Documents Open link in new window

Henrik Olsen - August 29, 2005

Permanent link Comments (1)

See also: Navigation (56) 


 

23

Free e-commerce search report

37signals have made their e-commerce search report from 2003 available for free. The report looks at the usability of search results from 25 of the internet's leading online retailers, and concludes with a comprehensive set of best practices.

For each retailer 37signal have tested:
- Are the search results accurate and relevant?
- How does the site handle misspellings?
- Can I sort the search results by useful criteria?
- Will the site understand related words and common synonyms?
- Can I search using mixed specifications such as gender, color, and price?
- Does the site provide helpful tips when it returns no results?

Links:

  • The report Evaluating 25 E-Commerce Search Engines Open link in new window

Henrik Olsen - August 15, 2005

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See also: E-commerce (23)  Search (24) 


 

24

Minimum requirements for international sites

Jakob Nielsen gives his advice on the minimum requirements for ensuring that international users can use your site:

- Accommodate both common and variable name spellings
- Offer a single field for persons names
- Accept an extended character set that goes beyond plain ASCII
- Refer to "postal code/ZIP code" instead of just ZIP code, which is a U.S.-only term.
- Allow for international phone numbers containing a varying number of digits and a country code
- Give measurements in both meters and inches
- Provide temperatures in both Fahrenheit and Celsius
- If you have a multistandard product, explicitly say so

Links:

  • The article International Sites: Minimum Requirements Open link in new window

Henrik Olsen - August 09, 2005

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See also: Site design (10) 


 

25

11 ways to improve landing pages

When visitors click an online promotional creative they arrive at a landing page. The purpose of the landing page is to make the visitor do something (e.g. register for a newsletter or buy a product). Michael Nguyen gives 11 tips on how to make visitors take that desired action, where these five seem to be the most important:

- Eliminate unneeded elements that can distract visitors
- Make the landing page match the creative
- Remove navigation that isn't important to the conversion process
- Avoid the urge to promote or link to other areas of your site
- Place important elements above the "fold"

Links:

  • The article 11 Ways to Improve Landing Pages Open link in new window

Henrik Olsen - July 12, 2005

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See also: Persuasive design (14)  E-commerce (23)  Sections (5)  Web page design (31) 


 

26

Error message guidelines

According to Jakob Nielsen good error messages should:
- Clearly indicate that something has gone wrong
- Be in a human-readable language
- Be polite and not blame the users
- Describe the problem
- Give constructive advice on how to fix the problem
- Be visible and highly noticeable, both in terms of the message and how it indicates where things went wrong
- Preserve as much of the user's work as possible so that they don't have to do everything over again
- If possible, guess the correct action and let users pick it form a list of fixes
- Educate users by providing links to pages with an explanation of the problem

Links:

  • The article Error Message Guidelines Open link in new window

Henrik Olsen - June 13, 2005

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See also: Error handling (6) 


 

27

Users' expectations of the design of search

According to Jakob Nielsen search is such a prominent part of the web experience that users have developed a precise idea of how it's supposed to work. Deviating from users' expectations almost always causes usability problems.

Users expect search to have three components:

- A box where they can type words
- A button labeled "search" that they click to run the search
- A list of top results that's linear, prioritized, and appears on a new page

Given how ingrained it is, it's crucial to avoid invoking user's expectations for other interactions. Users' expectations are so strong that the label "Search" equals keyword searching, not other types of search.

Links:

  • The article Mental Models For Search Are Getting Firmer Open link in new window

Henrik Olsen - May 09, 2005

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See also: Search (24) 


 

28

Guidelines for helping people when things go wrong

A white paper by 37signals lists 20 rules for improving contingency design - design for when things go wrong.

1. Use language your customers understand
2. Be polite
3. Offer an escape route
4. Offer customized "Page Not Found" error pages
5. Make sure the browser's "Back" button works
6. Reduce the need for constant back-and forth between different pages to fix errors
7. Use highly visible color, icons, and directions to highlight the problem
8. Don't make customers guess
9. Briefly and clearly explain what's happening
10. Don't block content with ads
11. Use smart search technology that understands common mistakes
12. Don't offer too many or inaccurate search results
13. Help log-in with tips or by emailing information
14. Offer contextual FAQs
15. Answer e-mails quickly and effectively
16. Don't force registration in order to assist customers
17. Solicit feedback on contingency design
18. Provide a fallback plan
19. Learn from mistakes
20. Plan for failure

Links:

  • The white paper Contingency Design: Maximizing Online Profitability By Helping People When Things Go Wrong Open link in new window

Henrik Olsen - April 17, 2005

Permanent link Comments (2)

See also: Error handling (6) 


 

29

Checkout guidelines

Neil Turner outlines ten ways to improve the usability of the ordering process at e-commerce sites:

1. Identify users with their e-mail address
2. Break up the ordering process into bite size chunks
3. Tell users where they are and where they're going
4. Don't make the ordering process harder than it needs to be
5. Address common user queries
6. Highlight required fields
7. Make the ordering process flexible
8. Put users' minds at ease
9. Have users confirm their order before buying then provide confirmation
10. Send a confirmation e-mail

Links:

  • The article Ten ways to improve the usability of your ecommerce site Open link in new window

Henrik Olsen - April 10, 2005

Permanent link Comments (0)

See also: Shopping Carts (8) 


 

30

30% of web users have low literacy

According to Jakob Nielsen 30% of web users have low literacy and the number will probably grow to 40% in the next five years.

Unlike higher-literacy users, lower-literacy users don't scan text. They can't understand a text by glancing at it and must carefully read word for word. Scrolling breaks their visual concentration and they start skipping text as soon as it becomes too dense.

Some recommendations:
- Use text aimed at a 6th grade reading level on important landing pages
- On other pages use an 8th grade reading level
- Place main points at the top of the pages
- Make search tolerant of misspellings
- Simplify navigation
- Streamline the page design
- Avoid text that moves or changes

A study showed that revising the text of a web site for lower-literacy users made it perform significant better for both lower- and higher-literacy users.

Links:

  • The article Lower-Literacy Users Open link in new window

Henrik Olsen - March 17, 2005

Permanent link Comments (0)

See also: Accessibility (11)  Text (19) 


 
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