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21

What users say vs. what they actually do

On the CHI-WEB list Baron Lane asked for anecdotes of what users say vs. what they actually do. This great (apocryphal) story on focus groups showed up:

"Phillips electronics gathered a group of teens in a room and asked them "What color boom box would you prefer? Black or yellow?" Teens to a person said that yellow was it. Black was conservative and old. Not hip at all. Yellow is definitely the color for them. Later in the afternoon, the teens were informed that they could each take a boom box home with them. Boom boxes were stacked at the exit in two piles, a pile of black and a pile of yellow. All teens selected black. What customers do is more important than what they say. We can watch and influence what they do online like never before."

Links:

  • The CHI-WEB post Open link in new window

Henrik Olsen - June 03, 2002

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22

Usability Toolkit

InfoDesign has a section with a lot of free usability toolkit materials including descriptions of usability techniques and downloadable tools such as guidelines, check lists, examples and software.

Links:

  • The toolkit at InfoDesign.com Open link in new window

Henrik Olsen - April 09, 2002

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See also: Tools (106)  Expert reviews (11)  Card sorting (13)  Personas (19)  Usability testing (68)  Prototyping and wireframing (119) 


 

23

Techniques for requirement gathering

In this article IBM gives an overview of different techniques for doing initial requirement gathering with emphasis on online methods. The techniques include traditional and online focus groups, surveys and scenario building (a technique where users are asked how they would like to accomplish specific tasks).

Links:

  • The article Finding out what users want from your Web site Open link in new window

Henrik Olsen - January 08, 2002

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