Google has published a 45 minute video with Jared Spool talking about online branding:
"What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can actually hurt your brand, if implemented poorly.
In this presentation, Jared Spool will discuss how User Interface Engineering's recent usability research has uncovered some fascinating truths about how people perceive brands on the internet."
- Strike Up The Brand: How to Design for Branding (Google video)
- May 31, 2007 - via Usability In the News
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