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21

Radio interview with Donald Norman

Here's a one-hour interview featuring Donald Norman talking about his favourite subject: technology and emotional design.

Links:

Henrik Olsen - April 30, 2006

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See also: Audio and video (48) 


 

22

Online video interview with Jakob Nielsen

DevSource has published a nice 8-minute online video interview featuring Dr. Jakob Nielsen.

Nielsen addresses a wide range of topics, such as proper attitude for programmers, the importance of prototyping in design, and the reasons why PDF, Flash, and local search engines can hurt more than they help.

Links:

  • Online video interview with Jakob Nielsen Open link in new window

Henrik Olsen - March 17, 2006 - via WebWord

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See also: Search (27)  Usability testing (68)  Prototyping and wireframing (119)  Audio and video (48) 


 

23

Jeff Bezos on Amazon.com's customer-centric approach to online business

From Amazon.com's early days, founder Jeff Bezos' vision was to create the world's most customer-centric company. He is driven by the belief that what's good for the customer will ultimately turn out to be good for the company. This is the reason why you can find negative customers' reviews on products at Amazon - something that would be inconceivable in most other companies. Bezos is convinced that Amazon will sell more if they help people make purchasing decisions.

One of the keys to the success of Amazon.com lies in their fact-based approach. Some ideas are too complex to try out in small-scale tests, but Amazon will make an extraordinary effort to study customer behaviour rather than rely on their best instincts and judgments.

Links:

  • The article Insinde the Mind of Jeff Bezos Open link in new window

Henrik Olsen - November 14, 2004

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See also: E-commerce (27) 


 

24

form and function interview

Craig Saila interviews web designer and author of Designing CSS Web Pages (New Riders), Christopher Schmitt. The topic is form and function. This can and often does apply to usability on the functional level.

Links:

  • An interview with Christopher Schmitt Open link in new window

Nick Finck - January 30, 2003 - via Digital Web Magazine

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See also: Visual design (19) 


 

25

An interview with Peter Morville and Lou Rosenfeld

Since reviewing "Information Architecture for the World Wide Web, Second Edition" (AKA the Polar Bear book) we decided it would be of interest to our readers to interview the authors of this book to see how the role of IA has changed since the first edition was released. Meryl K. Evans conducted the interview.

Links:

  • An interview with Peter Morville and Lou Rosenfeld, Information Architects Open link in new window
  • Book Review: Information Architecture for the World Wide Web, Second Edition Open link in new window

Nick Finck - December 12, 2002 - via Digital Web Magazine

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See also: Information architecture (15) 


 

26

The key to Amazon.com's success

According to Maryam Mohit, Amazon.com's V.P. of Site Development, the key to Amazon.com's success is a strong focus on customer experience, which is infused throughout all levels of the company and includes all aspects of the buying process.

"And it's not just the people you'd think, like designers and usability specialists. Our engineers are really strong about thinking about customer experience, and our operations team, the people who run the back-end operations. Are the boxes easy to open, what packing material do we use, how much packing material is in the box, is it recyclable?"

Monitoring the customer experience is also important to Amazon.com.

"Metrics are super important. It's not just measuring, but measuring the right stuff and understanding it."

"

Links:

  • An interview with Maryam Mohit, Amazon.com Open link in new window

Henrik Olsen - November 23, 2002

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See also: E-commerce (27) 


 

27

Jakob Nielsen defends his authoritarian style

Many Web Designers dislike Jakob Nielsen because of his blunt and uncompromising style. In an interview at DigitalWeb, he defends himself:

"My job is to negotiate on behalf of the world's 500 million Internet users since they are the only stakeholders without representation on the design team. And it's one of the oldest tricks of negotiating that you never start out asking for a compromise deal. You start out asking for the ideal and then you negotiate down from there."

Links:

  • An interview with Dr. Jakob Nielsen Open link in new window

Henrik Olsen - November 14, 2002

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28

User-Centered Design

This month Digital Web Magazine will focus on the theme of User-Centered Design. Kicking things off this week is an interview with Peter Merholz and Nathan Shedroff on User-Centered Design.

Links:

  • The interview Open link in new window
  • Peter Merholz Open link in new window
  • Nathan Shedroff Open link in new window
  • Meryl K. Evans Open link in new window

Nick Finck - October 09, 2002

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See also: Primers (14) 


 

29

IA and usability

Digital Web Magazine interviews Jeffrey Veen and Jesse James Garrett of Adaptive Path

Links:

  • interview Open link in new window

Nick Finck - August 14, 2002

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See also: Information architecture (15) 


 

30

Jakob Nielsen interview by QualityOfExperience

In this interview Jakob Nielsen states that more and more CEOs acknowledge the importance of website usability. But the next step is to do usability the right way. Usability is quite different from marketing research and methods, such as focus groups, won't do.

In the interview Jakob also criticise online product configurators for being to complicated to use, but states that "

Links:

  • An interview with Jakob Nielsen Open link in new window

Henrik Olsen - January 26, 2002

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