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BROWSE GUUUI POSTINGS

Research (129)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 
 

221

Tools for Information Architects

The Information Architecture Institute has a nice section full of tools for Information Architects and Interaction Designers. You will find document and wireframing templates, process maps posters, presentations, introduction brochures, and other tools to help you in your practice.

Links:

  • The tools section at IA Institute Open link in new window

Henrik Olsen - August 25, 2005

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See also: Tools (106)  Personas (19)  Prototyping and wireframing (119) 


 

222

Review of Survey Monkey

Survey Monkey is an tool for creating online surveys. In his review Ken Westing from Digital Web Magazine has the following to say about it:

- Easy to use even for non-technical folks
- Flexible when creating questions and accessing survey results
- Offers e-mail lists for custom invitations
- Customization of the design is limited
- Lacks account for multiple users
- Great product for the price
- Offers a free limited account that stores 100 responses

P.S: My friend Jens Hørup would instantly stop hosting GUUUI if I dared to write about Survey Monkey without mentioning his survey tool Dubidu.

Links:

  • Review of Survey Monkey Open link in new window

Henrik Olsen - August 23, 2005

Permanent link Comments (1)

See also: Tools (106) 


 

223

Free e-commerce search report

37signals have made their e-commerce search report from 2003 available for free. The report looks at the usability of search results from 25 of the internet's leading online retailers, and concludes with a comprehensive set of best practices.

For each retailer 37signal have tested:
- Are the search results accurate and relevant?
- How does the site handle misspellings?
- Can I sort the search results by useful criteria?
- Will the site understand related words and common synonyms?
- Can I search using mixed specifications such as gender, color, and price?
- Does the site provide helpful tips when it returns no results?

Links:

  • The report Evaluating 25 E-Commerce Search Engines Open link in new window

Henrik Olsen - August 15, 2005

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See also: Tips and guidelines (95)  E-commerce (27)  Search (27) 


 

224

Introduction to information scent

This article by Iain Barker introduces the concept of information scent and explains how creating strong information scents enables users to confidently step through a site and find the information they require.

"The principles around how to create stronger information scents are quite simple, providing users with more context makes it easier for them to select the best option."

Links:

  • The article Information scent: helping people find the content they want Open link in new window

Henrik Olsen - August 15, 2005 - via Column Two

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See also: Primers (14)  Navigation (63) 


 

225

Minimum requirements for international sites

Jakob Nielsen gives his advice on the minimum requirements for ensuring that international users can use your site:

- Accommodate both common and variable name spellings
- Offer a single field for persons names
- Accept an extended character set that goes beyond plain ASCII
- Refer to "postal code/ZIP code" instead of just ZIP code, which is a U.S.-only term.
- Allow for international phone numbers containing a varying number of digits and a country code
- Give measurements in both meters and inches
- Provide temperatures in both Fahrenheit and Celsius
- If you have a multistandard product, explicitly say so

Links:

  • The article International Sites: Minimum Requirements Open link in new window

Henrik Olsen - August 09, 2005

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See also: Tips and guidelines (95)  Site design (14) 


 

226

Balancing fidelity in prototyping

Many web development teams build prototypes that are too resource-demanding. The Q3 2005 issue of GUUUI takes a look at how to make the right trade-off between graphic detail, the level of interactivity and the breadth and depth of features covered by the prototype.

The conclusion:
- Don't get carried away in making the prototype look pretty
- Keep interactivity at a medium to high level
- Don't compromise on breadth
- Compromise as much as you can on depth

Links:

Henrik Olsen - August 06, 2005

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See also: GUUUI articles (11)  Prototyping and wireframing (119) 


 

227

Eyetracking as a supplement to traditional usability tests

SURL have studied how eyetracking can be used to supplement traditional usability tests. They found that eyetracking data can be used to better understand how users search the interface for a target and what areas of a page are eye-catching, informative, frequently ignored and distracting.

The study is based on a test of three toy e-commerce sites, which is described in detail in the article.

Links:

  • The article Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing Open link in new window

Henrik Olsen - August 02, 2005

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See also: Research (129)  Web page design (40)  Eye-tracking (14)  Usability testing (68) 


 

228

Line length and reading performance

A study by SURL examines the effects of line length on reading performance. Twenty colleage-ages students read news articles displayed in 35, 55, 75, or 95 characters per line (cpl) from a computer monitor. Reading rates were found to be fastest at 95 cpl.

Users indicated a strong preference for either short or long line lengths. Some participants reported that they felt like they were reading faster at 35 cpl, although this condition resulted in the slowest reading speed.

Links:

  • The article The Effects of Line Length on Reading Online News Open link in new window

Henrik Olsen - July 22, 2005

Permanent link Comments (2)

See also: Text (24)  Research (129) 


 

229

11 ways to improve landing pages

When visitors click an online promotional creative they arrive at a landing page. The purpose of the landing page is to make the visitor do something (e.g. register for a newsletter or buy a product). Michael Nguyen gives 11 tips on how to make visitors take that desired action, where these five seem to be the most important:

- Eliminate unneeded elements that can distract visitors
- Make the landing page match the creative
- Remove navigation that isn't important to the conversion process
- Avoid the urge to promote or link to other areas of your site
- Place important elements above the "fold"

Links:

  • The article 11 Ways to Improve Landing Pages Open link in new window

Henrik Olsen - July 12, 2005

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See also: Tips and guidelines (95)  Persuasive design (21)  E-commerce (27)  Landing pages (5)  Web page design (40) 


 

230

People use the web to find how-to information

According to Pew Internet and American Life Project 55% of adult American internet users have looked for do-it-yourself information online. 1 in 20 search for help on a typical day.

Looking for how-to information resides in the middle of other common Internet activities in terms of popularity, where:
- 78% research products and services
- 72% read news
- 55% look up how-to information
- 24% bid in online auctions
- 17% visit chat rooms

Links:

  • The report Do-it-yourself Information Online Open link in new window

Henrik Olsen - June 13, 2005

Permanent link Comments (0)

See also: Research (129) 


 

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Methods and the design process

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Design elements

Navigation (63)  Web page design (40)  Search (27)  Text (24)  Forms (30)  Links (19)  Guidelines and Standards (15)  Site design (14)  Ads (9)  Design patterns (8)  Sections (8)  Shopping Carts (9)  Error handling (7)  Home pages (9)  Help (3)  E-mails (3)  Sitemaps (2)  Personalization (1)  Print-friendly (1)  Landing pages (5) 

General aspects

E-commerce (27)  Persuasive design (21)  Visual design (19)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

Technology

Flash (6)  Download time (5)  Javascript (3)  URLs (3)  Browsers (3)  Web standards (2) 

Humour

Bad designs (20)  Cartoons (14)  Fun music and videos (13)  Funny tools and games (12)  Misc humor (8)  Fun with Jakob Nielsen (9)  Designs with humor (3)  Fun posters (5)  Funny 404 pages (2) 

Resource types

Research (129)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 

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Blogs (12)  Websites (11)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 
     
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