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231

A User-Centred Approach to Selling Information Architecture

According to Jeff Lash, people selling information architecture should focus on how to solve clients' problems instead of showing all of the dozens of techniques that are possible.

"

Links:

  • The article A User-Centred Approach to Selling Information Architecture Open link in new window

Henrik Olsen - February 26, 2003

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See also: Cost-justification and ROI (27) 


 

232

Selling IA and UCD

The most common approach to selling IA involves introducing the basic concepts, along with explanations and examples of what deliverables are produced, and some discussion of the benefits. At that point, usually the client will comment, or ask about how these procedures can fit in to a specific project.

This is antithetical to the mantra of user-centered design, which says that the needs of the user should be understood before the design begins. How can one design a sales approach before understanding the needs of the client? The proper approach should be to figure out what the goals and needs of the client are before ever starting to try and sell Information Architecture as a possible solution.

Links:

  • A User-Centered Approach to Selling Information Architecture Open link in new window

Nick Finck - February 23, 2003

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See also: Cost-justification and ROI (27) 


 

233

Wireframing tool for Dreamweaver

For those who prefer to design prototypes in HTML, Eric Ott's wireframing extension for Dreamweaver might be useful. Using this tool, you don't have to struggle with tables to design your page layouts, since it relies on layers. You drag-and-drop interface elements from the objects tool bar onto the pages.

According to Eric Ott, the extension adds the best of Visio and Illustrator in Dreamweaver. I would love to do prototypes in HTML, but I still find Visio more effective.

Links:

  • Download the Wireframing extension (search for Wireframing) Open link in new window

Henrik Olsen - February 10, 2003

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See also: Tools (106)  Prototyping and wireframing (119) 


 

234

Improve Web Development Lifecycle through RUP

The Rational Unified Process

Links:

Pieter-Jan Pruuost - February 10, 2003

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See also: The design process (24) 


 

235

Guide on monitoring web visitor behaviour

Winning on the Web: The Executive Pocket Guide to SMARTER Marketing is a guide on analyzing web visitor behaviour in order to evaluate the effectiveness of a site's navigation, content and marketing campaigns.

Though it's published by NetIQ, which produces the web analytics tool WebTrends, the methods described applies equally to other tools.

Links:

Henrik Olsen - February 02, 2003

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See also: E-commerce (27)  Web traffic analysis (12) 


 

236

Visio or HTML for Wireframes

Jeff Gothelf on the pros and cons of using HTML versus Visio for prototyping:

"Design organizations inevitably run across the debate of Visio versus HTML wireframes. The decision for one over the other is never a clear-cut one since, as with all things IA-related, it depends. This article seeks to sort out the issues by describing the pros and cons of each and identifying situations where one may be more effective than the other."

Links:

  • The article Practical Applications: Visio or HTML for Wireframes Open link in new window

Henrik Olsen - January 28, 2003

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See also: Tools (106)  Prototyping and wireframing (119) 


 

237

The Marketer's Common Sense Guide to E-metrics

This eBook by Bryan Eisenberg and Jim Novo takes web log analysis a step further than the "Gee, that's interesting" metrics. It explains the advantages of defining clear objectives about what you want with a site and how to measure success.

The book provides 22 metrics to measure content and commerce aspect of how a web site's visitors behave, and can be used as proof-of-concept for changes you need to make to design, copy, or navigation.

The book is a companion guide to the web site conversion calculators developed by Bryan Eisenberg, which has previously been posted at GUUUI.

Links:

Henrik Olsen - January 25, 2003

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See also: Books (47)  Web traffic analysis (12) 


 

238

How to run a design critique

A very clear and useful breakdown of how to approach and manage a small team critique of a design, both initially and later in the project life cycle. By Scott Berkun of UIweb, January 2003. Below is some other notable content on the UIweb site.

Links:

  • #23 - How to run a design critique Open link in new window
  • UIweb Open link in new window
  • INTERACTIONARY - Sports for design training and team building Open link in new window
  • INTERACTIONARY - Sports for design training and team building Open link in new window
  • Column #21: Designing on both sides of your brain Open link in new window

ben hyde - January 22, 2003

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See also: Expert reviews (11) 


 

239

Usability Gurus ranted

Charles L. Mauro rants the "Guru approach" to usability consulting:

"Often the usability Guru approach takes the form of a well-orchestrated exorcism. Beating the bad usability spirits out of the web site by a constant and highly negative critique of the current site and of course by association the development team. The ferocity of such exorcisms is sometimes directly related to the size of the consulting fee: the higher the fee the more aggressive the critique."

Links:

Henrik Olsen - January 21, 2003

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See also: Expert reviews (11)  Cost-justification and ROI (27) 


 

240

Recruiting Test Participants for Usability Studies

Another Jakob Nielsen Alertbox is out. This time he covers the key metrics behind recruiting test participants for usability studies (i.e. what does it take to get a warm body in to take user tests, who is doing it, what are the known problems, etc.).

Links:

  • Recruiting Test Participants for Usability Studies Open link in new window

Nick Finck - January 20, 2003 - via InfoDesign

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See also: Usability testing (68) 


 

Browse GUUUI postings

Methods and the design process

Prototyping and wireframing (119)  Usability testing (68)  Cost-justification and ROI (27)  User research (23)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

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