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251

Sample usability report

At the Danish usability consultancy DialogDesign, managed and owned by Rolf Molich, you can download an example of how to put together a usability report. The sample report is based on a usability test of the E-commerce website www.TowerRecords.com.

Links:

  • Download a sample usability report Open link in new window

Henrik Olsen - October 23, 2002

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See also: Usability testing (68)  Tools (106) 


 

252

IBM tools to develop user-centered information and site structure

For your site to be successful, you will need to organize information in a way that makes sense to your users. People develop expectations for how to find different types of information and how to accomplish particular tasks. They may expect to search alphabetically (as when using a phone book), according to groups of similar items (as in a grocery store), or in a sequence of steps to fulfilling certain tasks. IBM has developed the tools that can make your user-centered information design easier to manage.

Links:

  • Develop user-centered information structures using statistical cluster analysis tools Open link in new window
  • Develop a user-centered structure for your site Open link in new window

Pieter-Jan Pruuost - October 16, 2002

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See also: Tools (106)  Card sorting (13) 


 

253

Rapid web prototyping

A survey conducted by GUUUI confirmed that there's currently no consensus on what's the best tool to use for web prototyping and that many are not content with the tools they are using. The first article in the Q3 2002 issue of GUUUI presents the results of this survey. The second shows how the diagramming tool Visio can meet a wide range of the interaction designers' requirements.

Links:

Henrik Olsen - September 30, 2002

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See also: GUUUI articles (11)  Prototyping and wireframing (119) 


 

254

User-centered design of company development frameworks

Introducting a user-centered design process in a company can be a challenge. Whitney Quesenbery recommends applying an iterative and user-centered approach when doing so.

Links:

  • The article Being User-Centered When Implementing a UCD Process Open link in new window

Henrik Olsen - September 29, 2002

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See also: Tips and guidelines (95)  Implementing user-centred design (9) 


 

255

Selling user centered design

Selling an initial user centered design process to customers can be a challenge. Here are two brochures from IBM, showing how it can be done. They both focus on business objectives and explain the purpose and outcome of the individual steps in the design workflow.

Some punch lines from the brochures:
"Want to make the most of the e-business opportunity? Easy does it."

"

Links:

  • The brochure Mastering the obvious Open link in new window
  • The brochure ...but can your users use it? Open link in new window

Henrik Olsen - September 20, 2002

Permanent link Comments (1)

See also: Cost-justification and ROI (27) 


 

256

Assessing Web Site Usability from Server Log Files

While web log file analysis in fact answers very few usability questions, it can be used in usability research to discover data that complements or spurs studies of greater depth using other usability methods.

This article by Tec-Ed, Inc. explores the limitations of log file data and presents ways to integrate it into the usability engineer's toolkit.

Links:

Henrik Olsen - September 09, 2002

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See also: Web traffic analysis (12) 


 

257

Examples and statistics on return of investment in usability

If you are in need of arguments for investing in usability, this article from Aaron Marcus and Associates, Inc. will provide you with lots of cases to use for predicting likely quantifiable benefits and ROI. The article is a collection of examples and statistics from the literature on how usability has increased revenue, reduced development costs and improved user effectiveness.

Links:

Henrik Olsen - August 31, 2002

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See also: Cost-justification and ROI (27) 


 

258

ROI on user-centered design

Few companies set goals for improving site experience, and haphazard design and development processes keeps them from discovering and correcting the causes of user experience problems.

According to a report form Forrester Research, firms can boost revenue, lower support costs, reduce development waste and affect customer satisfaction by setting specific goals for improving user experience, modeling costs, and estimate benefits.

The report gives some examples on how to measure ROI on design investments and ways to prioritize fixes.

Links:

Henrik Olsen - August 26, 2002

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See also: Cost-justification and ROI (27) 


 

259

Personas as real people representatives

In this article Jonathan Grudin and John Pruitt discuss the concept of personas and scenarios. While Alan Cooper's personas are based on anecdotes and on appeals to reason, the authors argue for a more realistic approach. Personas should be based on real people and evolve in response to field studies, focus groups, interviews, observation, usability studies, and so on. This way, personas turn into a powerful means of communicating feedback from real people to the design team.

In their opinion, paticipatory design, which Grudin has been advocating for many years, is less effective in commercial mass-market product development, because finding representative participants is a challenge. But personas can bring the same level of engagement with users, empathy, and commitment to mass-market development projects.

Links:

Henrik Olsen - August 15, 2002

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See also: Personas (19) 


 

260

Usability applied to life

Why not take you own medicine and make your life more usable. Chad Lundgren

Links:

  • Chad Lundgren's life heuristics Open link in new window

Henrik Olsen - August 13, 2002

Permanent link Comments (1)

See also: Expert reviews (11)  Misc humor (8) 


 

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