Users say they don't like to scroll. As a result, many designers try to keep their web pages short. But a study conducted by UIE showed that users are perfectly willing to scroll. However, they'll only do it if the page gives them strong clues that scrolling will help them find what they're looking for.
Short pages don't help users: "One criticism of long web pages is that they hide some information, forcing users to scroll. Short pages may avoid this potential problem by showing more (or all) of an individual page, but the information is still hidden - on other pages."
- The article As the Page Scrolls
- August 05, 2002
See also: Web page design (40) Research (129)