According to a study by Jakob Nielsen and co., people are getting more confident with the web. At their favourite sites, they perform incredibly fast and competent. But when people visit a site for the first time, well-known usability problems still cause failures.
To help new users, sites must provide much more handholding and simplified content. If they don't, they will scare people away.
In the study, they also found that violations of long-lived usability guidelines still cause problems and irritation, such as:
- Opening new browser windows
- Links that don't change colour when the have been visited
- Splash screens and intros
- A site's logo being the only way to get to the homepage
- Non-standard scrollbars
- User Skills Improving, But Only Slightly
- February 04, 2008
See also: Research (129) Site design (14) Guidelines and Standards (15)