To the front pageThe Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design  
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI  
   
 

BROWSE GUUUI POSTINGS

 

81

Supporting customers' decision-making process

The Q2 2003 issue of GUUUI is about how people buy. Research shows that many commerce sites fail in supporting customers' decision-making process, by not taking their information needs into consideration. The article takes a look at how we can tackle this problem.

Links:

Henrik Olsen - April 01, 2003

Permanent link Comments (3)

See also: Persuasive design (21) 


 

82

Story of an Intranet Redesign

Dr. Keith Robinson has written a story about how he and his team redesigned a hospital Intranet. He takes us through the whole process from the initial considerations to implementation. The nice thing about the story is that it includes all the subtle problems, which are common in web projects, but seldom discussed or theorized about, such as user having adjusted to the existing site, internal politics, time pressure, budget, and having to compromise with technology.

Links:

  • Story of an Intranet Redesign Open link in new window

Henrik Olsen - March 25, 2003

Permanent link Comments (0)

See also: Cases and Examples (28)  Intranets (3) 


 

83

How experts evaluate web sites' credibility

In parallel with Stanford Persuasive Technology Lab's study of how average people evaluate web sites' credibility, Sliced Bread Design and Comsumer WebWatch conducted a study of how industry experts rate credibility of the very same sites. The results showed that experts were far less concerned about visual appeal and more about the quality of a site's information.

The comparative studies suggest that while people without deep knowledge and personal interest in a site will judge it by its visual design, people involved in a site's professional domain are more concerned about the quality and accuracy of the content.

Links:

Henrik Olsen - March 19, 2003

Permanent link Comments (0)

See also: Research (129)  Credibility, Trust and Privacy (6)  Expert reviews (11) 


 

84

The Internet has become a mainstream information tool

Pew Internet & American Life Project have done a survey on how Americans engage online with government, health care providers, the news media, and commercial enterprises. The study shows that Americans have high expectation about the information and services available online. For many Internet users, the web is the first place to which they turn, when they need key information.

Some interesting findings:
- 70% of all American internet users said that they mostly find what they want when they look for information online
- 63% say they expect to find information at a store's Web site about a product they may want to purchase
- If a store provides information online, even if it doesn't sell products at its Web site, 46% said this would make them more likely to go to the physical store to buy the product
- 85% of those who have ever bought products online say that they always (29%) or most of the time (56%) are able to find and buy the products they seek

Links:

  • The report Counting on the Internet Open link in new window

Henrik Olsen - March 10, 2003

Permanent link Comments (0)

See also: Research (129)  E-commerce (27) 


 

85

How people evaluate a web site's credibility

Consumer WebWatch has published a research report by B. J. Fogg and the Stanford Persuasive Technology Lab on how people evaluate web sites' credibility. 100 sites in 10 content categories were studied and total of 2,684 people completed the survey.

When asked to comment on site's credibility, the top 10 issues addressed by the survey participants was:

1. Design Look (46.1%)
2. Information Design/Structure (28.5%)
3. Information Focus (25.1%)
4. Company Motive (15.5%)
5. Information Usefulness (14.8%)
6. Information Accuracy (14.3%)
7. Name Recognition and Reputation (14.1%)
8. Advertising (13.8%)
9. Information Bias (11.6%)
10. Writing Tone (9.0%)

Links:

  • The research report How Do People Evaluate a Web Site's Credibility? Open link in new window
  • Discussion on why visual design is so prominent in the study Open link in new window

Henrik Olsen - March 04, 2003

Permanent link Comments (3)

See also: Credibility, Trust and Privacy (6)  Visual design (19)  Research (129) 


 

86

Stanford Guidelines for Web Credibility

Stanford Persuasive Technology Lab has compiled 10 guidelines for building the credibility of a web site.

1. Make it easy to verify the accuracy of the information on your site.
2. Show that there's a real organization behind your site
3. Highlight the expertise in your organization and in the content and services you provide
4. Show that honest and trustworthy people stand behind your site
5. Make it easy to contact you
6. Design your site so it looks professional
7. Make your site easy to use - and useful
8. Update your site's content often
9. Use restraint with any promotional content
10. Avoid errors of all types

On their site you'll find more details and supporting research.

Links:

  • The Stanford Guidelines for Web Credibility Open link in new window

Henrik Olsen - March 02, 2003

Permanent link Comments (0)

See also: Tips and guidelines (95)  Credibility, Trust and Privacy (6) 


 

87

The web has grown into a commercial tool

A study of search behaviour published in march 2002 suggests that the web has evolved from an entertainment into a business and information medium in the period from September 1997 to May 2001. Search topics have shifted from pornography and entertainment to subject related to commerce, travel, employment, or economy (24,7%) and people, places, or things (19,7%).

While search topics have shifted, the study showed little change in user search behaviours. Some key findings:
- Most people submit a single short query (27%)
- Users are viewing fewer search results pages (51% view only one page)
- The use of Boolean operators has increased from 5 to 10 percent

The study included more than one million search queries submitted by more than 200,000 users of the Excite search engine.

Links:

Henrik Olsen - March 02, 2003

Permanent link Comments (0)

See also: Research (129)  Search engines (7) 


 

88

Information Architecture for Dummies

Using a lost-in-the-woods analogue, John S. Rhodes explains information architecture in a very simple and clear manner. Print plenty of copies and use them as handouts at family parties.

Links:

  • The article Information Architecture for the Rest of Us Open link in new window

Henrik Olsen - February 26, 2003

Permanent link Comments (0)

See also: Information architecture (15)  Primers (14) 


 

89

Perceived usability and aesthetics

Usability News has tested the correlation between perceived usability and aesthetics.

The results showed that when the test participant where asked to predict the usability of a site, they ranked the site with balanced colours and layout highest.

However, user satisfaction reported after the sessions were related to successful navigation more than aesthetic appearance.

Links:

  • The article Aesthetics and Usability: A Look at Color and Balance Open link in new window

Henrik Olsen - February 12, 2003

Permanent link Comments (0)

See also: Emotional design (10)  Visual design (19)  Research (129) 


 

90

Guide on monitoring web visitor behaviour

Winning on the Web: The Executive Pocket Guide to SMARTER Marketing is a guide on analyzing web visitor behaviour in order to evaluate the effectiveness of a site's navigation, content and marketing campaigns.

Though it's published by NetIQ, which produces the web analytics tool WebTrends, the methods described applies equally to other tools.

Links:

Henrik Olsen - February 02, 2003

Permanent link Comments (0)

See also: E-commerce (27)  Web traffic analysis (12) 


 

Browse GUUUI postings

Methods and the design process

Prototyping and wireframing (119)  Usability testing (68)  Cost-justification and ROI (27)  User research (23)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

Design elements

Navigation (63)  Web page design (40)  Search (27)  Text (24)  Forms (30)  Links (19)  Guidelines and Standards (15)  Site design (14)  Ads (9)  Design patterns (8)  Sections (8)  Shopping Carts (9)  Error handling (7)  Home pages (9)  Help (3)  E-mails (3)  Sitemaps (2)  Personalization (1)  Print-friendly (1)  Landing pages (5) 

General aspects

E-commerce (27)  Persuasive design (21)  Visual design (19)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

Technology

Flash (6)  Download time (5)  Javascript (3)  URLs (3)  Browsers (3)  Web standards (2) 

Humour

Bad designs (20)  Cartoons (14)  Fun music and videos (13)  Funny tools and games (12)  Misc humor (8)  Fun with Jakob Nielsen (9)  Designs with humor (3)  Fun posters (5)  Funny 404 pages (2) 

Resource types

Research (129)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 

Information sources

Blogs (12)  Websites (11)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 
     
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI