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81

Recording paper prototype tests with Morea

This how-to article shows how to exploit the full functionality of the screen recording tool Morae when carrying out paper prototype usability tests.

Links:

  • Paper Prototyping with Morae Open link in new window

Henrik Olsen - January 20, 2008

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See also: Tools (106)  Usability testing (68) 


 

82

How usability tests are put together determines the outcome

In this article, Bryan Eisenberg makes an interesting comparison between Gap.com and Newport-News.com. According UIE, Gap.com outperforms Newport News when people are looking for particularly products. But in spite of its lower traffic and reach, Newport News rank higher in terms of revenue.

Why this difference? The answer might be that Newport News relies more on presenting goods within the context of fashion themes and trends, rather than merely classifying them by product categories. This approach might appeal to impulse buyers.

Whether Bryan Eisenberg's analysis is correct or not, the story is a reminder of an important aspect of usability testing: how you test will inevitable influence your results. If UIE had tested people who didn't know in advance what to buy, they may have seen different results.

Links:

  • Does Usability Actually Sell Anything? Open link in new window

Henrik Olsen - December 10, 2007 - via Usability In The News

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See also: Persuasive design (21)  Usability testing (68) 


 

83

Web-based site map tool

WriteMaps is a free web-based tool for creating site maps. It can come in handy if you need to share sites structures with clients and colleagues.

Links:

  • WriteMaps Open link in new window

Henrik Olsen - December 02, 2007 - via pathfinder

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See also: Site and flow diagramming (6)  Tools (106) 


 

84

Building robust personas

In this UIE Usability Tools Podcast, Jared Spool and Brian Christiansen talk about how to create robust personas based on real-world research. During the podcast, they discuss the following topics:

- What are personas?
- Should your organization have dedicated UX team members for maintaining updated personas?
- Can just one person participate in the persona building process?
- Should you develop scenarios for multiple personas that all fit one task?
- Can you create personas based solely on survey results?
- How do personas relate to Actors and Use Cases from the Rational Unified Process (RUP)?

Links:

  • Usability Tools Podcast: Robust Personas Open link in new window

Henrik Olsen - November 26, 2007

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See also: Interviews (30)  Audio and video (48)  Personas (19) 


 

85

Example of a paper prototype envisionment

Here's a great example of an envisionment made by cutting together a video of a guy interacting with a paper/cardboard PDA prototype. The application featured is for meeting new people at the university.

Links:

  • YouTube video of paper prototype Open link in new window

Henrik Olsen - November 18, 2007 - via IxDA discussions

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See also: Audio and video (48)  Prototyping and wireframing (119)  Cases and Examples (28) 


 

86

Watch users navigate websites with RobotReplay

RobotReplay an online service that records and plays back visitors' sessions on websites. Sit back and watch every mouse movement, click, keystroke, scroll, etc.

RobotReplay a direct competitor to ClickTale - a similar service previously mentioned here at GUUUI.

RobotReplay promises to always have a free version of their service available.

Links:

Henrik Olsen - November 09, 2007

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See also: Tools (106)  Web traffic analysis (12)  Usability testing (68) 


 

87

Statistical significance in usability test and surveys

Statistical significance revolves around having enough participants to make our findings valid.

In this episode of the Usability Tools Podcast, Jared Spool talks about:

- What statistical significance mean
- How many people it takes to produce reliable results
- How usability tests require many fewer participants than surveys because they are behavioural and not attitudinal
- How to gather enough data from research

Links:

  • Usability Tools Podcast: Statistical Significance Open link in new window

Henrik Olsen - October 23, 2007

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See also: Usability testing (68)  User research (23)  Audio and video (48)  Interviews (30) 


 

88

Intranet usability saves millions

According to Jakob Nielsen, intranet usability has improved 44% over the last few years. But there is still room for improvement. A company with poor intranet usability can save $3 million per year. A company with average usability $2.4 million. If you have 10,000 employees, that is.

Links:

  • Intranet Usability Shows Huge Advances Open link in new window

Henrik Olsen - October 11, 2007

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See also: Research (129)  Intranets (3)  Cost-justification and ROI (27)  Tips and guidelines (95) 


 

89

Tasks in usability test should be made on-the-fly

In this episode of the UIE's Usability Tools Podcast, Jared Spool talks about interview-based tasks in usability tests, that is, task that the test facilitator and the participant negotiate during the test. According to Jared, predefined tasks give flawed test results.

Links:

  • Interview-Based Tasks for Usability Testing Open link in new window

Henrik Olsen - October 01, 2007

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See also: Usability testing (68)  Audio and video (48)  Interviews (30) 


 

90

Using comics to communicate complex design visions

Some organizations and design teams have turned to comics to communicate difficult product and design concepts to large and diverse audiences. UIE has published an interview with Yahoo!'s Kevin Cheng, who develops user experience concepts with comics.

Links:

  • The interview in audio Open link in new window
  • Excerpt of the interview Open link in new window

Henrik Olsen - September 27, 2007

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See also: Envisionments (4)  Audio and video (48)  Interviews (30) 


 

Browse GUUUI postings

Methods and the design process

Prototyping and wireframing (119)  Usability testing (68)  Cost-justification and ROI (27)  User research (23)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

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E-commerce (27)  Persuasive design (21)  Visual design (19)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

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