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BROWSE GUUUI POSTINGS

Research (129)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 
 

91

What does it mean for page design that users have learned to scroll?

Boxes and Arrows has interviewed Milissa Tarquini on her article, Blasting the Myth of the Fold. In the podcast Milissa talks about:

- how user testing and web analytics show that users have learned to scroll
- how we need to rethink how we design web pages
- how the bottom of web pages is the new frontier

Links:

  • Blasting the Myth of the Fold - Podcast with Milissa Tarquini Open link in new window

Henrik Olsen - November 03, 2007

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See also: Interviews (30)  Audio and video (48)  Web page design (40) 


 

92

Entertaining talk by David Pogue

Here's a quite entertaining talk by New York Times technology columnist David Pogue. David takes on the worst interface offenders and success stories.

Warning: piano and singing included.

Links:

  • David Pogue: When it comes to tech, simplicity sells Open link in new window

Henrik Olsen - October 27, 2007

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See also: Talks and presentations (18)  Audio and video (48)  Bad designs (20) 


 

93

Statistical significance in usability test and surveys

Statistical significance revolves around having enough participants to make our findings valid.

In this episode of the Usability Tools Podcast, Jared Spool talks about:

- What statistical significance mean
- How many people it takes to produce reliable results
- How usability tests require many fewer participants than surveys because they are behavioural and not attitudinal
- How to gather enough data from research

Links:

  • Usability Tools Podcast: Statistical Significance Open link in new window

Henrik Olsen - October 23, 2007

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See also: Usability testing (68)  User research (23)  Audio and video (48)  Interviews (30) 


 

94

Use passive voice in headings, blurbs, and lead sentences

"Use active voice" is one of the key web-writing guidelines. But according to Jakob Nielsen, passive voice let us front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and search engine optimization.

Links:

  • Passive Voice Is Redeemed For Web Headings Open link in new window

Henrik Olsen - October 23, 2007

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See also: Search engines (7)  Text (24)  Tips and guidelines (95) 


 

95

Intranet usability saves millions

According to Jakob Nielsen, intranet usability has improved 44% over the last few years. But there is still room for improvement. A company with poor intranet usability can save $3 million per year. A company with average usability $2.4 million. If you have 10,000 employees, that is.

Links:

  • Intranet Usability Shows Huge Advances Open link in new window

Henrik Olsen - October 11, 2007

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See also: Research (129)  Intranets (3)  Cost-justification and ROI (27)  Tips and guidelines (95) 


 

96

Are users seach dominant?

Are there user who always go right to the search engine when the first visit a web site looking for content? In this episode of the UIE Usability Tools Podcast, Jared Spool and Christine Perfetti discuss one of their studies that showed that users aren't search dominiat.

In the podcast they discuss:

- Why no user always went to the search engine on a site
- How the design of a site's page determines what location strategy users employ
- How the design community reacted to UIE's research on search dominance
- Why your site's navigation may be poorly designed if your users are gravitating to search

Links:

  • Usability Tools Podcast: Are There Users Who Always Search? Open link in new window

Henrik Olsen - October 10, 2007

Permanent link Comments (1)

See also: Interviews (30)  Audio and video (48)  Search (27) 


 

97

How to optimize landing page performance

Marketing Experiments Journal has made a number of A/B tests of landing pages (the pages people land on clicking ads or search result links).

They found that landing page performance can be improved by:
- Focusing on one objective for each page and driving everything on the page to that one objective
- Using a vertical flow through the centre of the page
- Eliminating elements that may distract eye path from the flow toward the objective
- Using visual elements to draw attention toward the call to action
- Avoiding use of off-page links

Links:

  • Landing Page Confusion-How Does Having More Than One Objective to a Page Affect its Performance? Open link in new window

Henrik Olsen - October 08, 2007 - via Copyblogger

Permanent link Comments (0)

See also: Research (129)  Persuasive design (21)  E-commerce (27)  Landing pages (5)  Web page design (40) 


 

98

Introductory text should explain the purpose of a web page

According to Jacob Nielsen, the filler text and platitudes found at the top of many web pages should be replaced with text explaining the pages' purpose:

- What will users find on this page, what's its function?
- Why should they care, what's in it for them?

Links:

  • Blah-Blah Text: Keep, Cut, or Kill? Open link in new window

Henrik Olsen - October 01, 2007

Permanent link Comments (0)

See also: Tips and guidelines (95)  Text (24)  Web page design (40) 


 

99

Tasks in usability test should be made on-the-fly

In this episode of the UIE's Usability Tools Podcast, Jared Spool talks about interview-based tasks in usability tests, that is, task that the test facilitator and the participant negotiate during the test. According to Jared, predefined tasks give flawed test results.

Links:

  • Interview-Based Tasks for Usability Testing Open link in new window

Henrik Olsen - October 01, 2007

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See also: Usability testing (68)  Audio and video (48)  Interviews (30) 


 

100

Using comics to communicate complex design visions

Some organizations and design teams have turned to comics to communicate difficult product and design concepts to large and diverse audiences. UIE has published an interview with Yahoo!'s Kevin Cheng, who develops user experience concepts with comics.

Links:

  • The interview in audio Open link in new window
  • Excerpt of the interview Open link in new window

Henrik Olsen - September 27, 2007

Permanent link Comments (0)

See also: Envisionments (4)  Audio and video (48)  Interviews (30) 


 

Browse GUUUI postings

Methods and the design process

Prototyping and wireframing (119)  Usability testing (68)  Cost-justification and ROI (27)  User research (23)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

Design elements

Navigation (63)  Web page design (40)  Search (27)  Text (24)  Forms (30)  Links (19)  Guidelines and Standards (15)  Site design (14)  Ads (9)  Design patterns (8)  Sections (8)  Shopping Carts (9)  Error handling (7)  Home pages (9)  Help (3)  E-mails (3)  Sitemaps (2)  Personalization (1)  Print-friendly (1)  Landing pages (5) 

General aspects

E-commerce (27)  Persuasive design (21)  Visual design (19)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

Technology

Flash (6)  Download time (5)  Javascript (3)  URLs (3)  Browsers (3)  Web standards (2) 

Humour

Bad designs (20)  Cartoons (14)  Fun music and videos (13)  Funny tools and games (12)  Misc humor (8)  Fun with Jakob Nielsen (9)  Designs with humor (3)  Fun posters (5)  Funny 404 pages (2) 

Resource types

Research (129)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 

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