When people buy things, they engage in a decision-making process. Research shows that one of the major problems with commerce sites is that they fail in supporting the customers in this process. By understanding their needs and concerns as they progress through the decision-making cycle, we can build better and more successful commerce sites.
Read the article:
ISSUE 05 - January
- Designing web sites that sell
ISSUE 04 - October
InfoRomanticism on the Internet
- Romantic sensibility in the design of online content
ISSUE 03 - July 2002
Results from a Survey Of Web
Visio - the Interaction Designers
ISSUE 02 - April 2002
The Bottom-line of Prototyping
and Usability Testing - How user-centred design techniques
can make a cost effective workflow
01 - January 2002
Competitive Usability - How
usability will be the key differentiator of tomorrow's Internet
Advantages of paper prototyping
The Internet has become a mainstream information tool
Supporting customers' decision-making process
Magnetic interface design toolkit
Convincing clients to pay for usability
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Dr. Bob Bailey has looked at the literature about optimal line length when reading from a monitor:
|Share your insights: Add
"What can we conclude when users are reading prose text from monitors? Users tend to read faster if the line lengths are longer (up to 10 inches). If the line lengths are too short (2.5 inches or less) it may impede rapid reading. Finally, users tend to prefer lines that are moderately long (4 to 5 inches)."
|The article Optimal Line Length: Research Supporting |
Henrik Olsen | June 01, 2003
At Martin Belam's personal web-site, you'll find some very interesting articles on his search query analysis of the BBCi website. His findings shows us how such analysis can help us shape better interactions with websites.
Some of his major findings:
- Over 80% of the users make unique searches that never make the top 500 searches
- 1 in 12 searches are misspelled
- 1 in 5 attempts to use advanced search fail
- URLs make up around 3% of searches
- 36% of searches consisted of just one word, 35% two words, 16% contained 3 words
According to Belam, we can use such findings to:
- Discover misspellings, synonyms, non-conventional naming, URLs, and searches with few descriptive words and leverage this knowledge to provide the best possible content available within search results
- Spot popular content to be promoted more prominently and what non-existent content to provide
- Verify navigational labels against terms used by the visitors
|The article How Search Can Help You Understand Your Audience|
|The article A Day In The Life Of BBCi Search|
Henrik Olsen | May 24, 2003
This is a Good Experience interview of the urban critic Jim Kunstler, author of "Geography of Nowhere."
Mark Hurst | May 22, 2003
Building prototypes with this tool might not be ideal, but it could be useful for workshops and brainstorms - if it's big enough. Anyway, here you can buy your very own Magnetic Interface Design Toolkit – maybe just for the fun of it.
|The Magnetic Interface Design Toolkit|
Henrik Olsen | May 22, 2003
Jakob Nielsen on how to convince clients to pay for usability:
"Consider software programming as an analogy: If you hired developers to code a piece of custom software and they claimed that there was no reason to debug the code, you would think they were crazy."
"Modern user interfaces are just as complex as software in terms of the number of different variables we combine. More importantly, 20 years of usability engineering experience have shown that it's impossible to design the perfect user interface on the first try."
"One answer to the question of how to get clients to pay for usability is to include it in the overall price rather than charge extra."
"Ultimately, the real answer to getting clients to pay for user testing and other user-centered design methods is to point out usability's astounding return on investment."
|The article Convincing Clients to Pay for Usability|
Henrik Olsen | May 19, 2003