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Supporting customers' decision-making process

When people buy things, they engage in a decision-making process. Research shows that one of the major problems with commerce sites is that they fail in supporting the customers in this process. By understanding their needs and concerns as they progress through the decision-making cycle, we can build better and more successful commerce sites.

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Supporting customers' decision-making process


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ISSUE 05 - January 2003
Business-centred design - Designing web sites that sell

ISSUE 04 - October 2002
InfoRomanticism on the Internet - Romantic sensibility in the design of online content

ISSUE 03 - July 2002
Results from a Survey Of Web Prototyping Usage
Visio - the Interaction Designers Nail Gun

ISSUE 02 - April 2002
The Bottom-line of Prototyping and Usability Testing - How user-centred design techniques can make a cost effective workflow

ISSUE 01 - January 2002
Competitive Usability - How usability will be the key differentiator of tomorrow's Internet


Advantages of paper prototyping (1)

The Internet has become a mainstream information tool (1)

Supporting customers' decision-making process (2)

Magnetic interface design toolkit (1)

Convincing clients to pay for usability (1)

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Share your insights: Add New Posting
New posting added after your last visit at GUUUIResearch and Statistics
Optimal line length on monitors
Dr. Bob Bailey has looked at the literature about optimal line length when reading from a monitor:

"What can we conclude when users are reading prose text from monitors? Users tend to read faster if the line lengths are longer (up to 10 inches). If the line lengths are too short (2.5 inches or less) it may impede rapid reading. Finally, users tend to prefer lines that are moderately long (4 to 5 inches)."

The article Optimal Line Length: Research Supporting

Henrik Olsen | June 01, 2003

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New posting added after your last visit at GUUUIMethods and the Design Process
How search query analysis can help us understand users
At Martin Belam's personal web-site, you'll find some very interesting articles on his search query analysis of the BBCi website. His findings shows us how such analysis can help us shape better interactions with websites.

Some of his major findings:
- Over 80% of the users make unique searches that never make the top 500 searches
- 1 in 12 searches are misspelled
- 1 in 5 attempts to use advanced search fail
- URLs make up around 3% of searches
- 36% of searches consisted of just one word, 35% two words, 16% contained 3 words

According to Belam, we can use such findings to:
- Discover misspellings, synonyms, non-conventional naming, URLs, and searches with few descriptive words and leverage this knowledge to provide the best possible content available within search results
- Spot popular content to be promoted more prominently and what non-existent content to provide
- Verify navigational labels against terms used by the visitors

The article How Search Can Help You Understand Your Audience
The article A Day In The Life Of BBCi Search

Henrik Olsen | May 24, 2003

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New posting added after your last visit at GUUUIInterviews
Interview of James Howard Kunstler
This is a Good Experience interview of the urban critic Jim Kunstler, author of "Geography of Nowhere."


Mark Hurst | May 22, 2003

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New posting added after your last visit at GUUUIHumor
Magnetic interface design toolkit
Building prototypes with this tool might not be ideal, but it could be useful for workshops and brainstorms - if it's big enough. Anyway, here you can buy your very own Magnetic Interface Design Toolkit maybe just for the fun of it.

The Magnetic Interface Design Toolkit

Henrik Olsen | May 22, 2003

Click here for a permanent link you can bookmark or refer toAdd a comment on this postingComments to this posting (1)

New posting added after your last visit at GUUUIBusiness and Strategy
Convincing clients to pay for usability
Jakob Nielsen on how to convince clients to pay for usability:

"Consider software programming as an analogy: If you hired developers to code a piece of custom software and they claimed that there was no reason to debug the code, you would think they were crazy."

"Modern user interfaces are just as complex as software in terms of the number of different variables we combine. More importantly, 20 years of usability engineering experience have shown that it's impossible to design the perfect user interface on the first try."

"One answer to the question of how to get clients to pay for usability is to include it in the overall price rather than charge extra."

"Ultimately, the real answer to getting clients to pay for user testing and other user-centered design methods is to point out usability's astounding return on investment."

The article Convincing Clients to Pay for Usability

Henrik Olsen | May 19, 2003

Click here for a permanent link you can bookmark or refer toAdd a comment on this postingComments to this posting (1)

More >>


Research and Statistics (39)
Research and statistics on user behaviour, trends, demographics, technological issues, etc.

Methods and the Design Process (35)
Design techniques and development workflow.

Resources and Tools (35)
Sites, journals, mailing lists, software, and other useful stuff.

Tips and Guidelines (29)
Recommendations and design guidelines.

Books (22)
Reviews and sample chapters of books of interest to the interactive design community.

Humor (22)
Fun stuff for the interactive design community.


Business and Strategy (17)
Strategy, marketing, merchandising, ROI and the like.

News, Weblogs, and Magazines (14)
News, weblogs, and magazines of interest to the interactive design community.

Cases and Examples (9)
Case studies and examples of good and bad design.

Interviews (9)
Interviews of interest to the interactive design community.

Technology (6)
Browsers, HTML, frames, Flash etc. and their impact on usability.

Communication and Visual Design (4)
Communication, Visual Design, Information Design, Graphic Design, branding and the like.

Organisations (1)
Organisations involved in the interactive design community