Usability is based on principles such as "Less is more" and "Keep it simple, stupid". But there is more to simplicity than meets the eye. By reducing visual complexity at the cost of structural simplicity, you will give your users a hard time understanding and navigating the content of a web site.
Read the article:
ISSUE 07 - July 2003
Personas and the customer decision-making
ISSUE 06 - April 2003
Supporting customers' decision-making
ISSUE 05 - January 2003
Business-centred design - Designing
web sites that sell
ISSUE 04 - October
InfoRomanticism on the Internet
- Romantic sensibility in the design of online content
ISSUE 03 - July 2002
Results from a Survey Of Web
Visio - the Interaction Designers
ISSUE 02 - April 2002
The Bottom-line of Prototyping
and Usability Testing - How user-centred design techniques
can make a cost effective workflow
ISSUE 01 - January 2002
Competitive Usability - How usability
will be the key differentiator of tomorrow's Internet
||Point your device to http://guuui.com/pda/
for the GUUUI PDA Edition.
to add the PDA edition to your Mobile Favorites for
GUUUI postings the minut they are published. Direct your news
aggregator to http://www.guuui.com/rss.asp.
Recommended news aggregators:
- Free PC desktop application
- Mac desktop application
- Runs on MS Outlook on PCs
Any comments, questions
or complaints are welcome. Send an email to:
What's the most difficult part of UX work? Very simple: changing the organization.
|I'm sorry to announce that the ability to add postings
and comments on GUUUI has been closed down because of massive spamming
of the site - Henrik Olsen
More in the column.
|Read the full column|
Mark Hurst | June 20, 2003
Personas are sets of representative user archetypes we can use to help guide us in design decisions. Director of Design at Cooper, Kim Goodwin, has written two excellent articles on what personas are and how to create them.
- Start with the right kind of research, such as observations and interviews of users
- Focus on the information that is critical for design, such as workflow, behaviour patterns, goals, environment, and attitudes of the persona
- Avoid false precision, which has no evidence in your research
- Keep your personas to the minimum number required to illustrate key goals and behaviour patterns
- Add life to personas and describe them in narrative form, but don't get caught up in personal details
|Perfecting Your Personas|
|Getting from Research to Personas: Harnessing the Power of Data|
Henrik Olsen | June 16, 2003
Sad but true Ė pop-up ads seem to work. According to Advertising.com, pop-up ads generate click-through 13 times that of standard banners and generates sales more than 14 times better. At the same time, pop-up ads seem to be almost as hated as spam mail. IVillage reported that 92.5% of its users rated pop-up ads as their least favourite part of the site experience.
|The article Pop-Ups Work|
Henrik Olsen | June 11, 2003
According to Jeff Lash, often more than 50% of a web site's visitors come directly into relevant pages through links from other sites, search engines and emails. Such entry pages should be designed with first-time visitors in mind.
"At a basic level, this means informing them of what the site is, what section they are in, and what tasks they can accomplish. At a more in-depth level, this entails providing related pages or supplemental information, establishing credibility through copywriting and branding, and displaying privacy and security notices if appropriate."
"Internal debates where managers fight for home page links on the public Web site may very well be fruitless. More attention needs to be paid not just to understanding how users are getting to your site, but what their entry and referring pages are."
|How did you get here? - Designing for visitors who donít enter through the home page|
Henrik Olsen | June 10, 2003
Dr. Bob Bailey has looked at the literature about optimal line length when reading from a monitor:
"What can we conclude when users are reading prose text from monitors? Users tend to read faster if the line lengths are longer (up to 10 inches). If the line lengths are too short (2.5 inches or less) it may impede rapid reading. Finally, users tend to prefer lines that are moderately long (4 to 5 inches)."
|The article Optimal Line Length: Research Supporting |
Henrik Olsen | June 01, 2003