To the frontpage The Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design
CURRENT ISSUE

 

Balancing visual and structural complexity in interaction design
How visual simplicity can harm usability
Read the article Balancing visual and structural complexity in interaction design
Usability is based on principles such as "Less is more" and "Keep it simple, stupid". But there is more to simplicity than meets the eye. By reducing visual complexity at the cost of structural simplicity, you will give your users a hard time understanding and navigating the content of a web site.

Read the article:
Balancing visual and structural complexity in interaction design

 
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PAST ISSUES

ISSUE 07 - July 2003
Personas and the customer decision-making process

ISSUE 06 - April 2003
Supporting customers' decision-making process

ISSUE 05 - January 2003
Business-centred design - Designing web sites that sell

ISSUE 04 - October 2002
InfoRomanticism on the Internet - Romantic sensibility in the design of online content

ISSUE 03 - July 2002
Results from a Survey Of Web Prototyping Usage
Visio - the Interaction Designers Nail Gun

ISSUE 02 - April 2002
The Bottom-line of Prototyping and Usability Testing - How user-centred design techniques can make a cost effective workflow

ISSUE 01 - January 2002
Competitive Usability - How usability will be the key differentiator of tomorrow's Internet


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LATEST POSTINGS
I'm sorry to announce that the ability to add postings and comments on GUUUI has been closed down because of massive spamming of the site - Henrik Olsen
New posting added after your last visit at GUUUIMethods and the Design Process
Most difficult part of user experience work
What's the most difficult part of UX work? Very simple: changing the organization.

More in the column.

Links:
Read the full column

Mark Hurst | June 20, 2003

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New posting added after your last visit at GUUUIMethods and the Design Process
Personas according to Kim Goodwin
Personas are sets of representative user archetypes we can use to help guide us in design decisions. Director of Design at Cooper, Kim Goodwin, has written two excellent articles on what personas are and how to create them.

Some highlights:
- Start with the right kind of research, such as observations and interviews of users
- Focus on the information that is critical for design, such as workflow, behaviour patterns, goals, environment, and attitudes of the persona
- Avoid false precision, which has no evidence in your research
- Keep your personas to the minimum number required to illustrate key goals and behaviour patterns
- Add life to personas and describe them in narrative form, but don't get caught up in personal details

Links:
Perfecting Your Personas
Getting from Research to Personas: Harnessing the Power of Data

Henrik Olsen | June 16, 2003

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New posting added after your last visit at GUUUIResearch and Statistics
Pop-up ads work
Sad but true Ė pop-up ads seem to work. According to Advertising.com, pop-up ads generate click-through 13 times that of standard banners and generates sales more than 14 times better. At the same time, pop-up ads seem to be almost as hated as spam mail. IVillage reported that 92.5% of its users rated pop-up ads as their least favourite part of the site experience.

Links:
The article Pop-Ups Work

Henrik Olsen | June 11, 2003

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New posting added after your last visit at GUUUITips and Guidelines
Optimizing entry pages
According to Jeff Lash, often more than 50% of a web site's visitors come directly into relevant pages through links from other sites, search engines and emails. Such entry pages should be designed with first-time visitors in mind.

"At a basic level, this means informing them of what the site is, what section they are in, and what tasks they can accomplish. At a more in-depth level, this entails providing related pages or supplemental information, establishing credibility through copywriting and branding, and displaying privacy and security notices if appropriate."

"Internal debates where managers fight for home page links on the public Web site may very well be fruitless. More attention needs to be paid not just to understanding how users are getting to your site, but what their entry and referring pages are."

Links:
How did you get here? - Designing for visitors who donít enter through the home page

Henrik Olsen | June 10, 2003

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New posting added after your last visit at GUUUIResearch and Statistics
Optimal line length on monitors
Dr. Bob Bailey has looked at the literature about optimal line length when reading from a monitor:

"What can we conclude when users are reading prose text from monitors? Users tend to read faster if the line lengths are longer (up to 10 inches). If the line lengths are too short (2.5 inches or less) it may impede rapid reading. Finally, users tend to prefer lines that are moderately long (4 to 5 inches)."

Links:
The article Optimal Line Length: Research Supporting

Henrik Olsen | June 01, 2003

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Research and Statistics (50)
Research and statistics on user behaviour, trends, demographics, technological issues, etc.

Methods and the Design Process (41)
Design techniques and development workflow.

Resources and Tools (36)
Sites, journals, mailing lists, software, and other useful stuff.

Tips and Guidelines (31)
Recommendations and design guidelines.

Humor (27)
Fun stuff for the interactive design community.

Books (23)
Reviews and sample chapters of books of interest to the interactive design community.

 

Business and Strategy (18)
Strategy, marketing, merchandising, ROI and the like.

News, Weblogs, and Magazines (15)
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Cases and Examples (9)
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Interviews (9)
Interviews of interest to the interactive design community.

Technology (6)
Browsers, HTML, frames, Flash etc. and their impact on usability.

Communication and Visual Design (5)
Communication, Visual Design, Information Design, Graphic Design, branding and the like.

Organisations (1)
Organisations involved in the interactive design community