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Personas and the customer decision-making process
How to capture the nature of online customers

This is a case study showing how the use of personas can help us capture the nature of online customers and design for their needs and concerns, as they progress through the customer decision-making process.

Read the article:
Personas and the customer decision-making process

 
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PAST ISSUES

ISSUE 07 - April 2003
Supporting customers' decision-making process

ISSUE 05 - January 2003
Business-centred design - Designing web sites that sell

ISSUE 04 - October 2002
InfoRomanticism on the Internet - Romantic sensibility in the design of online content

ISSUE 03 - July 2002
Results from a Survey Of Web Prototyping Usage
Visio - the Interaction Designers Nail Gun

ISSUE 02 - April 2002
The Bottom-line of Prototyping and Usability Testing - How user-centred design techniques can make a cost effective workflow

ISSUE 01 - January 2002
Competitive Usability - How usability will be the key differentiator of tomorrow's Internet


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Any comments, questions or complaints are welcome. Send an email to:
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LATEST POSTINGS
I'm sorry to announce that the ability to add postings and comments on GUUUI has been closed down because of massive spamming of the site - Henrik Olsen
New posting added after your last visit at GUUUIResources and Tools
Analysing search engine keywords
Wordtracker is a online tool for analysing how often people search for specific keywords at a number of search engines, and how many competing sites use those keywords.

Wordtracker is a commercial tool, but they have a limited free trial version, which will analyse you queries against Altavista only.

Links:
The online search engine tool Wordtracker

Henrik Olsen | May 11, 2003

Click here for a permanent link you can bookmark or refer to

New posting added after your last visit at GUUUIBusiness and Strategy
Gel 2003 Recap
Transcripts, photos, and reviews from the recent Gel (Good Experience Live) conference in New York.

Links:
Gel 2003 Recap

Mark Hurst | May 09, 2003

Click here for a permanent link you can bookmark or refer to

New posting added after your last visit at GUUUIBusiness and Strategy
Making Web Advertisements Work
Jacob Nielsen and Don Norman support one of UIE's findings: Users are not willing to be seduced before they have accomplished their initial goal with their visit to a site.

"Web users are highly goal-driven, and ads that interfere with their goals will be ignored."

"Reach users when they're interested and have the time -- don't bother them when they're least likely to attend. Unfortunately, most current Web advertising approaches are aimed at taking what doesn't work and making it ever bigger and more annoying, continuously fighting user behavior. Moving in the wrong direction at a faster pace is not a very insightful strategy."

Links:
Making Web Advertisements Work
Previous posting about UIE's article Seductive Design for Web Sites

Henrik Olsen | May 05, 2003

Click here for a permanent link you can bookmark or refer to

New posting added after your last visit at GUUUIResources and Tools
New Version of DENIM Available
Berkeley's Group for User Interface Research have released version 1.1 of DENIM, a visual prototyping system for early stage website design.

The two changes of note are that the input system (SILK) is much more responsive and you can now print the prototypes.

DENIM is designed for sketching of prototypes - a graphics tablet is highly recommended.

Links:
The DENIM website at guir.berkeley.edu
Previous posting - DENIM, a Sketch-based Web Site Prototyping Tool
Previous posting - Extraordinary prototyping tool

Tim Lucas | April 30, 2003

Click here for a permanent link you can bookmark or refer to

New posting added after your last visit at GUUUITechnology
The power of metadata-based web content
Brett Lider and Anca Mosoiu have written an eye-opening article on the benefits of using metadata to organize web content and separating the content aspect of web sites from the presentation layer.

One of the big advantages of separating content and presentation is that relations between content entities, for example a product and its related services, isn't trapped a in a proprietary system, such as a traditional content management system (CMS). In traditional CMS, relations between content are created by cross-reference hyperlinks. Using metadata to establish such relations, important relations can be preserved and reused in different contexts.

Links:
Building a Metadata-Based Website

Henrik Olsen | April 30, 2003

Click here for a permanent link you can bookmark or refer to

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BROWSE SUBJECTS IN GUUUI POSTINGS
 

Research and Statistics (47)
Research and statistics on user behaviour, trends, demographics, technological issues, etc.

Methods and the Design Process (40)
Design techniques and development workflow.

Resources and Tools (35)
Sites, journals, mailing lists, software, and other useful stuff.

Tips and Guidelines (31)
Recommendations and design guidelines.

Humor (26)
Fun stuff for the interactive design community.

Books (23)
Reviews and sample chapters of books of interest to the interactive design community.

 

Business and Strategy (18)
Strategy, marketing, merchandising, ROI and the like.

News, Weblogs, and Magazines (15)
News, weblogs, and magazines of interest to the interactive design community.

Cases and Examples (9)
Case studies and examples of good and bad design.

Interviews (9)
Interviews of interest to the interactive design community.

Technology (6)
Browsers, HTML, frames, Flash etc. and their impact on usability.

Communication and Visual Design (4)
Communication, Visual Design, Information Design, Graphic Design, branding and the like.

Organisations (1)
Organisations involved in the interactive design community