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CURRENT ISSUE

Sorry, no new issues

I'm currently not publishing any new lengthy articles. But please enjoy the ones you find below.

And what about the book that I've been talking about writing, you might ask? Well, it's not going too well, but I haven't given up on it entirely yet. Stay tuned...

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Past issues

ISSUE 22 - Q2 2007
Visio - the interaction designer's nail gun (3rd edition)

ISSUE 21 - Q1 2007
The dark side of prototyping

ISSUE 20 - Q4 2006
Prototyping beyond the sunshine scenario

ISSUE 19 - Q3 2006
Hand-crafting prototypes in Visio

ISSUE 18 - Q2 2006
Review of Axure RP Pro

ISSUE 17 - Q1 2006
Visio - the interaction designer's nail gun (2nd edition)

ISSUE 16 - Q4 2005
The promised land of prototyping

ISSUE 15 - Q3 2005
Balancing fidelity in prototyping

ISSUE 14 - Q2 2005
Designing intersection flows

ISSUE 13 - Q1 2005
Navigation blindness

ISSUE 12 - Q4 2004
Server side usability

ISSUE 11 - Q3 2004
GoLive - the interaction designer's hammer and nail

ISSUE 10 - Q2 2004
Use Cases and interaction design

ISSUE 09 - Q1 2004
Accessibility humanized

ISSUE 08 - Q4 2003
Balancing visual and structural complexity in interaction design

ISSUE 07 - Q3 2003
Personas and the customer decision-making process

ISSUE 06 - Q2 2003
Supporting customers' decision-making process

ISSUE 05 - Q1 2003
Business-centred design

ISSUE 04 - Q4 2002
InfoRomanticism on the Internet

ISSUE 03 - Q3 2002
Results from a survey of web prototyping tools usage
Visio - the interaction designer's nail gun

ISSUE 02 - Q2 2002
The Bottom-line of Prototyping and Usability Testing

ISSUE 01 - Q1 2002
Competitive Usability


Feedback

Comments, questions or complaints are welcome. Send an e-mail to: henrik.olsen@guuui.com


   

RECENT posts

Cram product pages with feature specs

The standard recommendation for product page design is that we should focus on descriptive text about products' benefits rather than feature specs. But observing people shopping on various sites, Cyd Harrel found that customers often need specifics first. They typically scroll past general copy in their search for very specific and deal-breaking details that they want to have confirmed before considering putting the product to their list of options.

Links:

  • Take Your General Information and Shove It Open link in new window

Henrik Olsen - April 04, 2011

Permanent link Comments (0)

See also: Web page design (41)  E-commerce (28) 

 

7 myths about paper prototyping

David Travis addresses seven objections to paper prototyping:

- Yes, you can draw!

- No, wireframes are not paper prototypes

- No, sketches on whiteboards are not prototypes

- Yes, paper prototypes are just as fast and flexible as digital ones

- Yes, you can do reliable usability testing with paper prototypes

- Yes, it looks unprofessional. But it isn't

- Yes, you can simulate interactivity.

Links:

  • 7 myths about paper prototyping Open link in new window

Henrik Olsen - March 25, 2011

Permanent link Comments (0)

See also: Prototyping and wireframing (120)  Usability testing (71) 

 

Useful information clutters designs

Here's a great Dilbert on how narrow minded graphic designers tend to sacrifice the communicative and functional aspects of design on the alter of eye candy.

Links:

  • Dilbert, February 6, 2011 Open link in new window

Henrik Olsen - February 28, 2011

Permanent link Comments (0)

See also: Visual design (20) 

 

Top usability findings 2010

Jeff Sauro has complied a list of top 10 research-based usability findings of the year 2010. Here's a sample of the five most interesting:

- Users are able to self-report around half of the problems that can be found during moderated usability tests

- Usability accounts for at least 30% of customer loyalty

- Ratings of website usability after only 5 seconds are the same as those after 10 minutes.

- 10% of paid participants in remote user research will cheat

- Usability problems are almost 10-times more common on business applications than on websites

Links:

  • Top 10 Research-Based Usability Findings of 2010 Open link in new window

Henrik Olsen - January 12, 2011

Permanent link Comments (0)

See also: Usability testing (71)  Cost-justification and ROI (28)  User research (24)  Research (130) 

 

7 persuasion techniques

In this article, David Travis shows how to exploit seven persuasion techniques in web design:

- Reciprocation. By doing people a small favour, such as a giving them free chapter from a book, they will feel obligated to return the favour and buy the book.

- Commitment. By making people make a public commitment to something (e.g. "Like" a product) they will feel more inclined to support it

- Social Proof. By indicating that something is popular more people will want it.

- Authority. People are more likely to take action if a message comes from a credible and authoritative source.

- Scarcity. By indicating that something is in short supply or available only for a limited time, people are more likely to want it.

- Framing. By overpricing some products, the other alternatives will seem cheaper.

- Salience. People are more likely to pay attention to elements in your user interface that are novel and relevant to their tasks.

Links:

  • Persuasion Triggers in Web Design Open link in new window

Henrik Olsen - December 10, 2010

Permanent link Comments (1)

See also: Persuasive design (23) 

More >>

RECENT COMMENTS

Comment added by Christophe Fieschi to:
Visio - the interaction designer's nail gun (3rd edition)

Comment added by Peter Newhook to:
Visio - the interaction designer's nail gun (3rd edition)

Comment added by Twkim to:
iPhone mock-up tool

Comment added by itrix to:
7 persuasion techniques

Comment added by John M to:
iPhone mock-up tool


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