At a conference, Greg Linden heard Marissa Mayer from Google speak about how a response time delay of half a second at Google Search resulted in a traffic and revenue drop by 20%. Also, when they rolled out a lighter version of Google Maps, there was a substantial boost in traffic.
Greg Linden has experienced the same thing at Amazon.com. In a test they found that even very small delays would result in substantial and costly drops in revenue.
Apparently, speed - in terms of milliseconds - matters.
Links:
Henrik Olsen
- February 06, 2009
See also: Download time (5)
