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Get rid of the 90's bloated content

Something that really annoys me is arrogant and egocentric corporate content on web sites, such as bloated talk telling you "We are the best", ridiculous mission statements and flashy stock photography.

According to Susan Solomon from ClickZ this is a left over from the 90's. Today customers don't fall for boast like "We're powerful, we're Magnificent, we're Omnipotent." They want to know how they can benefit, and they want facts, figures and testimonials to feel confident that a company will get the job done.

I'm just afraid that this isn't just a 90's phenomenon, but rather a widespread CEO defect.

Links:

  • The article Tuning Out 'That 90's Show' Open link in new window

Henrik Olsen - April 23, 2002

See also: Tips and guidelines (95)  Text (24) 

 

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