To the front pageThe Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design  
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI  
   
 

POSTING

Left navigation vs. right navigation

While redesigning Audi's main websites, Razorfish did an extensive test of left navigation vs. right navigation. The results showed that:
- There was no significant difference in completion times between the two navigation types for any task.
- People tended to focus more on the content with a right navigation than with a left navigation.
- Users were apathetic towards the navigation position.

In the light of the study James Kalbach from Razorfish concludes that "Don Norman's concept of affordance - the perceived properties of a thing that determine how it is to be used - seems to be a better predictor of usability than conforming to standards or matching patterns to user expectations. With the Audi site, it is clear what is navigation and what is not. Users can build a pattern of interaction with the site immediately."

Links:

  • The article Challenging the Status Quo: Audi Redesigned

Henrik Olsen - June 17, 2002

See also: Research (93)  Navigation (46) 

 

COMMENTS TO THIS POSTING

 
There are no comments to this posting.

Browse GUUUI postings

Methods and the design process

Usability testing (30)  Prototyping and wireframing (32)  Cost-justification and ROI (19)  The design process (14)  Personas (13)  Requirement Analysis (12)  Card sorting (8)  Implementing user-centred design (7)  Expert reviews (6)  Web log analysis (7)  Eye-tracking (7)  Site and flow diagramming (4)  Use Cases (3) 

Design elements

Navigation (46)  Web page design (23)  Search (24)  Guidelines and Standards (10)  Links (12)  Text (13)  Forms (11)  Ads (6)  Site design (8)  Shopping Charts (5)  Error handling (5)  Sections (5)  Home pages (2)  Design patterns (4)  E-mails (1)  Personalization (1)  Sitemaps (1)  Print-freindly (1)  Help (2) 

General aspects

E-commerce (21)  Accessibility (11)  Information architecture (12)  Persuasive design (13)  Visual design (14)  Search engines (7)  Credibility, Trust and Privacy (6)  Web applications (2)  Intranets (1) 

Technology

Flash (6)  URLs (3)  Download time (2)  Javascript (3)  Web standards (2)  Browsers (2) 

Humor

Cartoons (8)  Funny tools and games (10)  Bad designs (7)  Fun with Jakob Nielsen (6)  Designs with humor (3)  Fun music and videos (4)  Fun posters (2)  Funny 404 pages (2)  Misc humor (3) 

Ressource types

Research (93)  Tips and guidelines (65)  Tools (51)  Books (32)  Cases and Examples (12)  Interviews (10)  Primers (9)  GUUUI articles (8)  Posters (5)  Online books (5)  Glossaries (2)  People and organisations (2) 

Information sources

Blogs (11)  Websites (9)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 

 
     
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI