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20 Tips to Minimize Shopping Cart Abandonment

Bryan Eisenberg from clickz.com lists 20 different ways to reduce shopping cart abandonment.

Here's a few of his guidelines:
- Include a progress indicator on each checkout page
- Provide a link back to the product
- Add pictures inside the basket
- Provide shipping costs early in the process
- Make editing the shopping cart easy
- Provide meaningful error messages and don't blame the customer
- Make the checkout process easy for new visitors

"Some of these tips will result in dramatic improvements, others may not do much at all. Test each one that's appropriate. Improve conversion rate one step at a time."

Links:

  • Part 1 of 20 Tips to Minimize Shopping Cart Abandonment
  • Part 2 of 20 Tips to Minimize Shopping Cart Abandonment

Henrik Olsen - August 24, 2003

See also: Shopping Charts (5)  E-commerce (21) 

 

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