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The ten most violated Jakob Nielsen design guidelines

Jakob Nielsen has made a top ten on usability principles from his book Homepage Usability which are most frequently violated:

1. Emphasize what your site offers that's of value to users and how your services differ from those of key competitors.
2. Use a liquid layout that lets users adjust the homepage size.
3. Use color to distinguish visited and unvisited links.
4. Use graphics to show real content, not just to decorate your homepage.
5. Include a tag line that explicitly summarizes what the site or company does.
6. Make it easy to access anything recently featured on your homepage.
7. Include a short site description in the window title.
8. Don't use a heading to label the search area; instead use a "Search" button to the right of the box.
9. With stock quotes, give the percentage of change, not just the points gained or lost
10. Don't include an active link to the homepage on the homepage.

Links:

  • The article The Ten Most Violated Homepage Design Guidelines Open link in new window

Henrik Olsen - November 15, 2003

See also: Home pages (9)  Site design (14)  Guidelines and Standards (15)  Research (129) 

 

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