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How to measure a website's value

How does one measure how well a website communicates the value of its offerings? Jared M. Spool from UIE has come up with a variant of usability testing called Inherent Value Testing. It goes something like this:

1. Recruit a minimum of six loyal users and six inexperienced users, who meet the target profile.
2. Start with the experienced group and ask them to give you a tour of the site and share the features they use and like the best.
3. Bring in your new users and let them work through the same scenarios as the experienced users, find out which pages they visit, what they like and what the don't like about the site
4. Compare the results and find out whether the site revealed the same benefits for the new users as those you heard form the experienced users.

Observing experienced users will tell you which offerings people appreciate, while observing new users will tell you which precious offerings that people fail to spot.

Links:

  • The article Inherent Value Testing
  • The article Conducting Inherent Value Testing

Henrik Olsen - February 29, 2004

See also: Usability testing (30) 

 

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