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The Page Paradigm again, again

Mark Hurst goes about his Page Paradigm once again, and he is forgiven, since it has a simplicity and consequence to it that Einstein would have loved.

Mark's Paradigm goes like this: On any given web page, users will either...
- click something that appears to take them closer to the fulfilment of their goal,
- or click the Back button on their Web browser.

This time Mark takes a look at some of the inherent consequences of the Paradigm, which includes:
- Users don't much care where they are in a website
- Users ignore breadcrumbs and other navigational elements that don't lead them toward their goal
- Consistency doesn't help users

What matters to the users is whether it's easy to advance to the next step towards their goal and elements that don't do the job will simply be ignored.

Einstein said that "Things should be made as simple as possible, but not any simpler." Some argue that Mark's Paradigm might be too simple.

Links:

Henrik Olsen - March 09, 2004

See also: Tips and guidelines (94)  Web page design (39)  Navigation (63) 

 

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