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Personas a la Microsoft

In the article Personas: Practice and Theory, John Pruitt and Jonathan Grundin share their experience gained by using personas in two Microsoft projects. They describe and illustrate their use of personas and outline a psychological theory that explains why personas are more engaging than other methods that tries to explore users' needs.

According to the authors, personas is a powerful complement to other usability methods, which can help a team focus attention on its target audience and their work context. It can aid in design and development decisions, and make assumptions about the target audience and decision-making criteria more explicit.

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Henrik Olsen - June 02, 2004

See also: Personas (13) 

 

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