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Users' expectations on the location of common page elements

SURL has examined where users from four geographical areas worldwide expect common web page elements on e-commerce sites to be located. The results showed that users generally expected:
- Links to the front page to be located at the top-left of the page
- Ads to be located at the top of the page
- Internal links to be located at the left side of the page
- External links to be located at the left and right sides of the page
- Links to shopping carts and help to be located at the top-right of the page

Links:

  • The article Preliminary Examination of Global Expectations of Users' Mental Models for E-Commerce Web Layouts

Henrik Olsen - August 04, 2004

See also: Web page design (23)  Navigation (44)  Links (10)  Research (88) 

 

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