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Eyetracking project reveals how people perceive new sites

A very interesting eyetracking research project looked through the eyes of 46 people to learn how they see online news. It's impossible to summarize the many findings, but here are some highlights:

- Headlines had less than a second of a site visitor's attention
- Smaller type encourages focused viewing behavior
- Larger type promotes scanning
- Shorter paragraphs get more attention than longer ones
- People often looked only at the first couple of words in blurbs
- People typically looked below the first screen
- Navigation placed at the top of a homepage performed best

Links:

  • More highlights by CyberJournalist.net Open link in new window
  • The Eyetrack III web site Open link in new window

Henrik Olsen - September 09, 2004 - via WebReference Update

See also: Research (129)  Web page design (40)  Eye-tracking (14) 

 

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