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The optimal layout of search result pages

The authors of this article have studied the optimal layout of search result pages. Their findings suggest that categorizing search results improve users' performance significantly.

The authors tested seven different search result layouts, and found that:
- In all cases, categorized search results were faster than non-categorized results
- Despite the cost of additional scrolling, the layout with categorized search results, page titles and text summaries were the most effective
- Participants generally preferred the categorized results to the non-categorized
- Adding category information to non-categorized results didn't improve performance
- Removing category names from categorized results didn't hurt performance, but the participants disliked the absence of a category name

Apparently, categorized search results help users weed out irrelevant results and focus in on the area of interest more quickly.

Links:

Henrik Olsen - October 10, 2004 - via Semantic Studio

See also: Research (129)  Search (27) 

 

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