Since many customers research online and buy offline, there's big money in using the internet to harvest leads for offline sales. According to Bryan Eisenberg, retail sites should account for the different needs that customers have in the buying decision cycle to qualify, persuade, and eventually turn them into offline buyers.
Links:
- The article Optimize Your Site for Lead Generation
Henrik Olsen
- October 23, 2004
See also: Persuasive design (12) E-commerce (21)
