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Jeff Bezos on Amazon.com's customer-centric approach to online business

From Amazon.com's early days, founder Jeff Bezos' vision was to create the world's most customer-centric company. He is driven by the belief that what's good for the customer will ultimately turn out to be good for the company. This is the reason why you can find negative customers' reviews on products at Amazon - something that would be inconceivable in most other companies. Bezos is convinced that Amazon will sell more if they help people make purchasing decisions.

One of the keys to the success of Amazon.com lies in their fact-based approach. Some ideas are too complex to try out in small-scale tests, but Amazon will make an extraordinary effort to study customer behaviour rather than rely on their best instincts and judgments.

Links:

  • The article Insinde the Mind of Jeff Bezos

Henrik Olsen - November 14, 2004

See also: E-commerce (21)  Interviews (9) 

 

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