Many researchers feel that personas (user archetypes) should be very accurate and based on extensive research. Don Norman disagrees with this philosophy. In his opinion, the purpose of personas is to add empathetic focus to the design.
Personas can be created quickly without real data and employed without much background information and attention to detail. As soon as we start discussing products in terms of their impact upon individuals instead of features and attributes of the product, it makes it easier to be human-centred.
Links:
- The article Ad-Hoc Personas & Empathetic Focus
Henrik Olsen
- November 25, 2004
See also: Personas (19)
